Value Creation Model

Inputs

Financial Capital

  • 9,866 Crore Shareholders’ Funds
  • 9,866 Crore Equity
  • 1,145 Crore Debt
  • 563.86 Crore Capital Expenditure
  • 9,300 Crore Operational Expenditure
  • 449 Crore Working Capital
  • 2,013 Crore Operating Cash Flow

Manufactured Capital

  • 13 Domestic manufacturing units
  • 8 International manufacturing locations
  • 26 C&FAs
  • 4 Mother Warehouses
  • 8 BRD Farms
  • 7.9 Million Retail outlet coverage
  • 563.86 Crore Capex
  • 574 Safety & Environment Kaizens in FY 2023-24

Human Capital

  • 7,747 Total Employees
  • 9.9 Hours Training Per Full-Time Employee
  • 23 Nationalities in workforce

Natural Capital

  • 3.30 Lakh MT Raw & Packing Material consumed
  • 11,85,216 m3 Fresh Water consumed
  • 30% Recycled input material
  • 7,32,710 GJ Energy consumed
  • 3,70,987 GJ Renewable Energy consumed
  • Life Cycle Analysis of 4 Power Brands
  • 86% Recyclable packaging material

Social & Relationship Capital

  • 36.90 Crore Community Expenditure
  • 8 in 10 Households Reached
  • 1,149 Supplier base
  • 3,339 Crore Procurement spend
  • 4,000 Stockist partners
  • 122,000 villages covered
  • 2,470 Crore spent on engaging consumers
  • 135 Digital Videos Created

Intellectual Capital

  • 44.23 Crore Capital invested in R&D
  • 20 Patents granted till date
  • 14 New Products developed in FY 2023-24

Value Creation Approach

Vision

Dedicated to the Health & Well- Being of every Household

Mission

Ghar Ghar Ayurveda - Contemporize Ayurveda and make it relevant for the new generation

Values & Principles

  • Ownership
  • People Development
  • Team Work
  • Passion for Winning
  • Consumer Focus
  • Innovation
  • Integrity

Enabling Behaviours

  • Faster & Agile: Restless for Results
  • Future Focus: Think for Future
  • Tech & Data Driven: Embrace Digital & Leverage Data in everything
  • Entrepreneurial: Act as if it is your own Business
  • Execution Excellence: Spring into Action Decisively
  • Respect: Demand with Respect
  • Fearless Approach: Fail Fast - Progress Over Perfection

Strategic Priorities

  • Modernise Ayurveda
  • Product Quality and Safety
  • Create Power Brands & Power Platforms
  • Focused Rural Expansion
  • Innovation & Digitalisation
  • Sustained Market Share Gains
  • Leadership in sustainability
  • Responsible People Care

Strategy and Resource Allocation:

  • Diversified product porfolio consisting of 7 business units segregated into 3 major categories - Consumer Care Business, Foods Business, International Business
  • Unique market positioning with Ayurveda & Nature as the backbone; Improving accessibility to Ayurveda products for both domestic and international consumers

We are a consumer-focused Company engaged in:

  • Driving a culture of innovation to create products that cater to the needs of our consumers across the globe
  • Developing products that are based on Nature and natural ingredients
  • Helping address the Healthcare and Personal Care needs of our consumers
  • Ensuring availability of our products in the remotest corners of the country
  • Embracing technology to add greater value in the lives of our consumers and customers
  • Promoting Sustainability and helping drive Biodiversity Conservation and Propagation to protect our Planet for future generations

Categories we operate in:

  • Hair Care
  • Oral Care
  • Skin Care
  • Baby Care
  • Home Care
  • Health Supplements
  • Digestives
  • Ayurvedic Ethicals

Output

Creating Consumer-Centric and Planet-Friendly, Future-Ready Products

6 %
Increase in production
4.74 Crore cases in-house production
0.94
Crore cases production from 2P/3P manufacturers
66.8 crores Investment in imported technologies
95 %
Portfolio reported market share gains

Outcomes

  • Market capitalization: 92,704 Crore
  • RoNW: 17.60%
  • RoIC: 37.8%
  • Revenue: 12,404 Crore
  • Operating Profit: 2,400 Crore
  • Operating Margin: 19.4%
  • Net Profit: 1,843 Crore
  • International Business growth: 16.4% in Constant Currency
  • 24.8% Share of International Business in Total Revenue
  • 77.4% OEE (Overall Equipment Effectiveness), up from 76.4%
  • 6% growth in Production
  • 51% renewable energy consumption
  • 3 manufacturing units are Water Positive (based on internal assessment)
  • 86% sustainable sourcing of high deforestation risk materials
  • 86% recyclable packaging consumption
  • 13% female representation at managerial level
  • 23 Nationalities employed in 15 countries
  • 1,25,000 manhours training on Health & Safety provided
  • ZERO fatalities
  • 16% reduction in Energy Intensity
  • 29% Reduction in Water Intensity
  • 3% Reduction in Fresh water consumption despite 6% increase in production
  • 10% Reduction in GHG emission intensity from FY 2020-21
  • 103% Plastic Waste Recycled/Co-processed
  • 10,145 Acres of land brought under cultivation of medicinal plants
  • 21% Domestic Business Revenue from new age channels
  • 30,58,277 lives positively impacted through CSR
  • 4.45 Billion Impressions generated for digital content
  • 1.45 Billion Views generated for digital content
  • 10,877 Farmers engaged in herb cultivation & collection
  • 15,328 Farmers engaged in beekeeping
  • 76% of significant suppliers (by business value) assessed in 2023-24
  • ~80% Consumer Satisfaction
  • 9 Power Brands
  • 3.40% Revenue from new products
  • 10% E-Commerce contribution to sales
download-pdfAnnual Report 2023-24