Value Creation Model
Inputs
Financial Capital
- 9,866 Crore Shareholders’ Funds
- 9,866 Crore Equity
- 1,145 Crore Debt
- 563.86 Crore Capital Expenditure
- 9,300 Crore Operational Expenditure
- 449 Crore Working Capital
- 2,013 Crore Operating Cash Flow
Manufactured Capital
- 13 Domestic manufacturing units
- 8 International manufacturing locations
- 26 C&FAs
- 4 Mother Warehouses
- 8 BRD Farms
- 7.9 Million Retail outlet coverage
- 563.86 Crore Capex
- 574 Safety & Environment Kaizens in FY 2023-24
Human Capital
- 7,747 Total Employees
- 9.9 Hours Training Per Full-Time Employee
- 23 Nationalities in workforce
Natural Capital
- 3.30 Lakh MT Raw & Packing Material consumed
- 11,85,216 m3 Fresh Water consumed
- 30% Recycled input material
- 7,32,710 GJ Energy consumed
- 3,70,987 GJ Renewable Energy consumed
- Life Cycle Analysis of 4 Power Brands
- 86% Recyclable packaging material
Social & Relationship Capital
- 36.90 Crore Community Expenditure
- 8 in 10 Households Reached
- 1,149 Supplier base
- 3,339 Crore Procurement spend
- 4,000 Stockist partners
- 122,000 villages covered
- 2,470 Crore spent on engaging consumers
- 135 Digital Videos Created
Intellectual Capital
- 44.23 Crore Capital invested in R&D
- 20 Patents granted till date
- 14 New Products developed in FY 2023-24
Value Creation Approach
Vision
Dedicated to the Health & Well- Being of every Household
Mission
Ghar Ghar Ayurveda - Contemporize Ayurveda and make it relevant for the new generation
Values & Principles
- Ownership
- People Development
- Team Work
- Passion for Winning
- Consumer Focus
- Innovation
- Integrity
Enabling Behaviours
- Faster & Agile: Restless for Results
- Future Focus: Think for Future
- Tech & Data Driven: Embrace Digital & Leverage Data in everything
- Entrepreneurial: Act as if it is your own Business
- Execution Excellence: Spring into Action Decisively
- Respect: Demand with Respect
- Fearless Approach: Fail Fast - Progress Over Perfection
Strategic Priorities
- Modernise Ayurveda
- Product Quality and Safety
- Create Power Brands & Power Platforms
- Focused Rural Expansion
- Innovation & Digitalisation
- Sustained Market Share Gains
- Leadership in sustainability
- Responsible People Care
Strategy and Resource Allocation:
- Diversified product porfolio consisting of 7 business units segregated into 3 major categories - Consumer Care Business, Foods Business, International Business
- Unique market positioning with Ayurveda & Nature as the backbone; Improving accessibility to Ayurveda products for both domestic and international consumers
We are a consumer-focused Company engaged in:
- Driving a culture of innovation to create products that cater to the needs of our consumers across the globe
- Developing products that are based on Nature and natural ingredients
- Helping address the Healthcare and Personal Care needs of our consumers
- Ensuring availability of our products in the remotest corners of the country
- Embracing technology to add greater value in the lives of our consumers and customers
- Promoting Sustainability and helping drive Biodiversity Conservation and Propagation to protect our Planet for future generations
Categories we operate in:
- Hair Care
- Oral Care
- Skin Care
- Baby Care
- Home Care
- Health Supplements
- Digestives
- Ayurvedic Ethicals
Output
Creating Consumer-Centric and Planet-Friendly, Future-Ready Products
6
%
Increase in production
Increase in production
4.74
Crore cases in-house production
0.94
Crore cases production from 2P/3P manufacturers
Crore cases production from 2P/3P manufacturers
66.8
crores Investment in imported technologies
95
%
Portfolio reported market share gains
Portfolio reported market share gains