Strategy

As an organization with a history and heritage of 140 years, we understand the value of Trust... trust that our consumers place on our products. Over this nearly one-and-a-half-century-long journey, Dabur has solidified its position as the foremost authority in Natural and Ayurvedic Healthcare, globally. Our rich heritage, coupled with our distinct product offerings and unwavering focus on quality have positioned us uniquely in the market, ensuring that Brand Dabur has an enduring edge over competitors.

To stay relevant in an ever-evolving consumer landscape and be future-ready, we have put in place a strategy that anticipates and responds to emerging trends and challenges. Through a strategic blend of innovation, adaptability, and consumer-centricity, we have positioned ourselves to meet the evolving needs and expectations of our consumers, across generations.

Our strategic blueprint is meticulously crafted to capitalize on diverse opportunities to drive sustainable, profitable growth. Our growth model for creating value is based on four key strategic pillars:

The previous year saw Dabur add another pillar to this strategy: Sustainable Practices.

Sustainability is at the core of our future-ready strategy. We are committed to minimising our environmental footprint through initiatives such as sustainable sourcing, energy-efficient manufacturing processes, eco-friendly packaging, and promoting a circular economy. By aligning our business practices with environmental and social responsibility, we not only meet the expectations of today's conscious consumers but also contribute to a more sustainable future.

We remain steadfast in our commitment to delivering enduring value, adapting to evolving market dynamics while staying true to our heritage and consumer-centric ethos.