Dabur at a Glance
Brand Dabur touches millions of lives every day. Built on a legacy of quality and experience of 140 years, Dabur evokes feelings of Trust, Health & Well-Being in the minds of our consumers, across generations and geographies.
An Indian multinational, Dabur India Limited is today the world’s largest Ayurvedic and Natural Health Care Company with products that meet the varied and ever-changing needs of consumers across 120-plus countries.
Our Manufacturing Footprint
Our manufacturing presence extends across four continents, guaranteeing we can cater to our customers' needs no matter where they are. With facilities located in India, The Middle East, Africa, SAARC and Europe, we ensure proximity to key markets while leveraging regional expertise and resources.
These strategically positioned manufacturing sites and a comprehensive distribution network ensure that we realize our consumers' desires in an environmentally responsible way. Each manufacturing site is equipped with state-of-the-art technology and adheres to rigorous quality standards, ensuring consistent product excellence across the globe. By decentralizing production, we enhance agility, mitigate risks, and optimize supply chain efficiency.
13 state of the art manufacturing plants in India
- Alwar (Rajasthan)
- Baddi (Himachal Pradesh)
- Indore (Madhya Pradesh)
- Jammu (Jammu & Kashmir)
- Katni (Madhya Pradesh)
- Narendrapur (West Bengal)
- Nasik (Maharashtra)
- Newai (Rajasthan)
- Pantnagar (Uttarakhand)
- Pithampur (Madhya Pradesh)
- Sahibabad (Uttar Pradesh)
- Tezpur (Assam)
Badshah Masala manufacturing unit
- Umbergaon (Gujarat)
8 manufacturing locations outside India:
- Bangladesh
- Egypt
- Nepal
- Nigeria
- South Africa
- Sri Lanka
- Turkey
- UAE
Complementing our manufacturing prowess is our cutting-edge Research and Development (R&D) facility, spanning around 80,000 square feet. Situated in the heart of Ghaziabad, Uttar Pradesh, our R&D center serves as the engine driving product evolution and differentiation. Here, our talented team of 100+ scientists and botanists collaborate to develop ground-breaking solutions, anticipate market trends, and tailor offerings to evolving consumer preferences.
Through seamless integration between manufacturing and R&D, we foster a culture of innovation and responsiveness, enabling us to swiftly adapt to changing market dynamics and deliver unparalleled value to our customers. Our commitment to excellence extends beyond borders, underpinning our position as a global leader in Ayurveda.
Today, Dabur products are made in:
Our Power Brands
Dabur is home to some of the most loved and most trusted brands in the country… brands that have stood the test of time and continue to win consumer love across generations and geographies.
Dabur is today home to 400+ products and over 1,000 SKUs. In order to provide adequate focus and investment behind our key brands, we have put in place a Power Brand strategy. Our portfolio today includes nine distinct Power Brands: eight in India and one in the overseas markets.
Power Brands in India:
Healthcare
- Dabur Chyawanprash
- Dabur Honey
- Dabur Honitus
- Dabur Pudin Hara
- Dabur Lal Tail
Personal Care
- Dabur Amla
- Dabur Red Paste
Food & Beverages
- Real
Overseas Power Brands:
Personal Care
- Vatika
- Dabur Amla
The other key brands in our overseas portfolio are:
- Dabur Herb’l (Oral Care)
- DermoViva (Skin Care)
- Hobby (Personal Care)
- ORS (Hair Care)
Billion-Rupee Brands
Over the years, our unwavering commitment to quality, safety, and efficacy has fostered a deep bond of trust with our consumers. This trust is not merely transactional; it is a testament to the enduring relationship we have cultivated with our customers. Their loyalty is the cornerstone of our success.
Their endorsement has propelled 20 of our brands into the prestigious Billion-Rupee Turnover Club, with each brand earning a turnover exceeding a billion rupees. This achievement is not just a marker of financial success but a reflection of the value and relevance our products hold in the lives of our consumers.
Now, we have 8 brands that are above 100 Crore but less than 250 Crore in size. These are:
- Dabur Herb’l Toothpaste
- Babool Toothpaste
- Meswak Toothpaste
- Odomos
- Dabur Lal Tail
- Dabur Lal Dant Manjan
- Dabur Gulabari
- Dabur Anmol Coconut Oil
In addition, 4 brands are over 250 Crore but less than 500 Crore:
- Dabur Glucose
- Dabur Sarson Amla Hair Oil
- Hobby
- Dabur Hajmola
4 brands are placed in the 500 Crore 1,000 Crore basket:
- Odonil
- Dabur Chyawanprash
- ORS
- Dabur Honey
And another 4 brands have a turnover of more than 1,000 Crore:
- Real
- Dabur Red Toothpaste
- Dabur Vatika
- Dabur Amla
Of these, 8 brands have a global presence with consumers from over 120 countries choosing them as their preferred brands. This success story is a testament to the collaborative efforts of every individual in our organization – from product development to marketing, from supply chain to customer service. It underscores the importance of staying true to our core values and continuously exceeding the expectations of our consumers.