Dabur at a Glance

Brand Dabur touches millions of lives every day. Built on a legacy of quality and experience of 140 years, Dabur evokes feelings of Trust, Health & Well-Being in the minds of our consumers, across generations and geographies.

An Indian multinational, Dabur India Limited is today the world’s largest Ayurvedic and Natural Health Care Company with products that meet the varied and ever-changing needs of consumers across 120-plus countries.

Our Vision

Dedicated to the Health & Well-Being of every Household

Our Mission

Ghar Ghar Ayurveda – Contemporise Ayurveda and make it relevant for the new generation.

Our Principles

Ownership
This is our Company and we accept personal responsibility and accountability to meet business needs.

People Development
People are our most important asset. We add value through result-driven training, while encouraging and rewarding excellence.

Consumer Focus
We have superior understanding of consumer needs and develop products to fulfil them.

Integrity
We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners and with each other.

Team Work
We work together on the principle of mutual trust and transparency in a boundaryless organization. We are intellectually honest in advocating proposals, including recognising risks.

Passion for Winning
We all are leaders in our areas of responsibility with a deep commitment to deliver results. We are determined to be the best at doing what matters the most.

Innovation
Continuous innovation in products and processes is the basis of our success.

Enabling Behaviours

Faster & Agile
Restless for Results

Future Focus
Think for Future

Tech & Data Driven
Embrace Digital & Leverage Data in everything

Entrepreneurial
Act as if it is your own Business

Execution Excellence
Spring into Action Decisively

Respect
Demand with Respect

Fearless Approach
Fail Fast - Progress Over Perfection

Our Manufacturing Footprint

Our manufacturing presence extends across four continents, guaranteeing we can cater to our customers' needs no matter where they are. With facilities located in India, The Middle East, Africa, SAARC and Europe, we ensure proximity to key markets while leveraging regional expertise and resources.

These strategically positioned manufacturing sites and a comprehensive distribution network ensure that we realize our consumers' desires in an environmentally responsible way. Each manufacturing site is equipped with state-of-the-art technology and adheres to rigorous quality standards, ensuring consistent product excellence across the globe. By decentralizing production, we enhance agility, mitigate risks, and optimize supply chain efficiency.

13 state of the art manufacturing plants in India
  • Alwar (Rajasthan)
  • Baddi (Himachal Pradesh)
  • Indore (Madhya Pradesh)
  • Jammu (Jammu & Kashmir)
  • Katni (Madhya Pradesh)
  • Narendrapur (West Bengal)
  • Nasik (Maharashtra)
  • Newai (Rajasthan)
  • Pantnagar (Uttarakhand)
  • Pithampur (Madhya Pradesh)
  • Sahibabad (Uttar Pradesh)
  • Tezpur (Assam)
Badshah Masala manufacturing unit
  • Umbergaon (Gujarat)
8 manufacturing locations outside India:
  • Bangladesh
  • Egypt
  • Nepal
  • Nigeria
  • South Africa
  • Sri Lanka
  • Turkey
  • UAE

Complementing our manufacturing prowess is our cutting-edge Research and Development (R&D) facility, spanning around 80,000 square feet. Situated in the heart of Ghaziabad, Uttar Pradesh, our R&D center serves as the engine driving product evolution and differentiation. Here, our talented team of 100+ scientists and botanists collaborate to develop ground-breaking solutions, anticipate market trends, and tailor offerings to evolving consumer preferences.

Through seamless integration between manufacturing and R&D, we foster a culture of innovation and responsiveness, enabling us to swiftly adapt to changing market dynamics and deliver unparalleled value to our customers. Our commitment to excellence extends beyond borders, underpinning our position as a global leader in Ayurveda.

Today, Dabur products are made in:

21 state-of-the-art manufacturing units & sold in 120+ countries across 4 continents

A network of 26 C&FAs and 4 Mother Warehouses spread across the length and breadth of India ensures that our range reaches the shelves of 7.9 million retail outlets

40,000 Chemists added to our network in 2023-24, taking the total reach to 2,72,000

Dabur brands are available in 4.8 lakh cosmetic outlets across the country

Our products reach 50 Lakh outlets in rural India

Our wide reach and the unwavering consumer trust have ensured that 8 out of 10 households in India are today a Dabur household, consuming one or more of our brands.

Our Power Brands

Dabur is home to some of the most loved and most trusted brands in the country… brands that have stood the test of time and continue to win consumer love across generations and geographies.

Dabur is today home to 400+ products and over 1,000 SKUs. In order to provide adequate focus and investment behind our key brands, we have put in place a Power Brand strategy. Our portfolio today includes nine distinct Power Brands: eight in India and one in the overseas markets.

Power Brands in India:

Healthcare

  • Dabur Chyawanprash
  • Dabur Honey
  • Dabur Honitus
  • Dabur Pudin Hara
  • Dabur Lal Tail

Personal Care

  • Dabur Amla
  • Dabur Red Paste

Food & Beverages

  • Real
Overseas Power Brands:

Personal Care

  • Vatika
  • Dabur Amla

The other key brands in our overseas portfolio are:

  • Dabur Herb’l (Oral Care)
  • DermoViva (Skin Care)
  • Hobby (Personal Care)
  • ORS (Hair Care)

Billion-Rupee Brands

Over the years, our unwavering commitment to quality, safety, and efficacy has fostered a deep bond of trust with our consumers. This trust is not merely transactional; it is a testament to the enduring relationship we have cultivated with our customers. Their loyalty is the cornerstone of our success.

Their endorsement has propelled 20 of our brands into the prestigious Billion-Rupee Turnover Club, with each brand earning a turnover exceeding a billion rupees. This achievement is not just a marker of financial success but a reflection of the value and relevance our products hold in the lives of our consumers.

Now, we have 8 brands that are above 100 Crore but less than 250 Crore in size. These are:

  • Dabur Herb’l Toothpaste
  • Babool Toothpaste
  • Meswak Toothpaste
  • Odomos
  • Dabur Lal Tail
  • Dabur Lal Dant Manjan
  • Dabur Gulabari
  • Dabur Anmol Coconut Oil

In addition, 4 brands are over 250 Crore but less than 500 Crore:

  • Dabur Glucose
  • Dabur Sarson Amla Hair Oil
  • Hobby
  • Dabur Hajmola

4 brands are placed in the 500 Crore 1,000 Crore basket:

  • Odonil
  • Dabur Chyawanprash
  • ORS
  • Dabur Honey

And another 4 brands have a turnover of more than 1,000 Crore:

  • Real
  • Dabur Red Toothpaste
  • Dabur Vatika
  • Dabur Amla

Of these, 8 brands have a global presence with consumers from over 120 countries choosing them as their preferred brands. This success story is a testament to the collaborative efforts of every individual in our organization – from product development to marketing, from supply chain to customer service. It underscores the importance of staying true to our core values and continuously exceeding the expectations of our consumers.

Highlights of our Economic, Environmental and Social performance for 2023-24