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September 30, 2014

Real Juices Replacing Fruits At Puja Pandals

Press release

New Delhi
Real Juices Replacing Fruits At Puja Pandals
Tuesday, September 30, 2014
 
New Delhi, September 30, 2014: India's leading packaged fruit juice maker Dabur India Limited has joined hands with leading Durga Puja Pandals of Delhi & Kolkata to distribute Réal Juice packs to devotees during the Durga Pooja festival. Réal juices will be kept as a part of bhog and then distributed to all the devotees as Prasad. 
 
"Fruits being one of the nature's best gifts are offered to Gods for their purity. They are the epitome of health and a sign of prosperity. Brand Réal attempts to bring in health during these times of festive binging. This connect of Réal being equivalent to fruits and health is being taken forward this Durga Puja, where we will give Réal juices to devotees. Réal juices are effectively replacing fruits in Puja prasads being offered at Puja Pandals across Delhi and Kolkata. This gives the same purity and health of fruits in a more convenient form to consumers and helps them celebrate the festival in a joyous manner" Dabur India Ltd Head of Marketing-Foods Mr. Sanjay Singhal said.
 
"Keeping the nutritional benefits that are important for health, the symbolic value of this gesture stands for happiness and prosperity, particularly in the life of consumers. It is this belief that Brand Réal wants to propagate through its slogan "Healthy is Happy". The product range is a manifestation of the efforts to reach out at every step of parenting, and partner mothers who are the symbol of strength, nurturance and care providers in a family, just like Maa Durga is to all of us," said Mr. Singal.
 
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- +91120-3982000, 3001000 extn 2101/2508 Fax: +91120-4374935 Email:corpcomm@dabur.com

 

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