November 6, 2012

Exchange Real Greetings of Good Health This Diwali

Press release

New Delhi

Exchange Real Greetings of Good Health This Diwali

Tuesday, November 06, 2012

Real Dil Se Dua campaign to spread smiles of healthy happiness amongst underprivileged children

New Delhi, November 06, 2012: This festive season, Dabur India Limited, India's leading natural healthcare company, is offering consumers a healthy option for exchanging festival greetings. Dabur has introduced Réal Greetings, an exclusive range of 12 special festival gift packs of Réal fruit beverages. Keeping with the brand theme of “Dil se Dua” this season, Réal has also launched a signature campaign wherein against each signature collected from a consumer, fruits would be given to underprivileged kids to spread the smile of festive happiness.

The special gift packs of Réal are priced between Rs 100 and Rs 260, and have been eloquently designed to communicate the goodness of fruits and the concept of “Wishes of Good Health”. The most popular variants of Réal like Mixed fruit, Pomegranate, Litchi, Mango, Apple and Pineapple have been added to the Réal Greetings gift packs range to make it the most preferred choice of the consumers this festival season. Special utility pack options – like Réal Greetings Bread Box option and Réal Greetings Sipper option are also part of the offering. One special pack of Réal Greetings has been specially introduced for kids in the shape of a train, and featuring popular animation characters Ben Ten.

“Traditionally in India, fruits are of substantial importance during the various auspicious occasions over the year. These occasions include various festivities like Diwali, marriages and other auspicious occasions, and people often indulge in gifting fruits on such occasions. This stems from the fact that fruits are considered a form of life and a sign of vitality in the traditional Indian context. Réal Greetings Gift Packs made of real fruits, encapsulates this, and offers a range of packs giving the best combination of taste and nutrition. Réal Greetings Gift Packs are yet another illustration of Dabur's commitment towards the health and well being of every household. With our various gift packs, we are offering consumers a means to gift their loved ones good health this Diwali. To create consumer awareness on healthy gifting options from Réal, we are for the first time launching a 360° campaign including a television advertisement campaign on the offerings, apart from communication campaigns on radio and on ground activations”, says Mr. Praveen Jaipuriar, Marketing Head-Foods, Dabur India Ltd.

Dabur India Ltd. pioneered gift packs in the fruit juices category, and its special packs have always received overwhelming response. Dabur’s gift packs have been introduced to promote exchange of healthy gifts - in essence, wishing for good health and wellness of near and dear ones. This season, the brand has come up with the proposition of ‘giving “Dil Se Dua” to your loved ones’ in the brand communication – to augment the proposition of health and wellness. Keeping in tune with this the brand is setting up 25 special entry gates in different market places in Delhi wherein the visitors of the market could leave their signatures as a gesture to give “Dil Se Dua” to the underprivileged kids of our society. Against each signature Réal would be donating fruits such kids.

“Through the Dil Se Dua campaign we aim to collect atleast 50000 such signatures and hence donate fruits to equal number of underprivileged kids making it a healthy & happy Diwali for them as well. ” says Mr. Jaipuriar. The Réal Greetings gift packs would be available in all premium retail outlets across major towns in India.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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