March 21, 2018

Dabur Red Paste creates Guinness World Record

Press release

New Delhi

New Delhi, March 21, 2018: Dabur Red Paste, the flagship Ayurvedic paste brand from Dabur India Ltd, today created history with a successful Guinness World Record attempt of holding the largest Oral Hygiene session with 1,822 school students in Gurgaon. With this, Dabur Red Paste has surpassed the previous Guinness record of Largest Oral Hygiene Lesson of 1,507 participants.

Talking about the initiative, Dabur India Ltd Marketing Head-Oral Care Mr. Harkawal Singh said: “We are proud to be part of this Guinness World Record for largest Oral Hygiene lesson. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers and specially children about oral-care and its impact on overall well-being. This session is part of our several initiatives towards promoting oral hygiene among the new generation.”

Alongside, Dabur is also running a mega initiative, christened Dabur Red Paste Dental Brigade, under which a team of dentists and representatives from the company have conducted free dental check-ups of an estimated 8 lakh school kids from more than 1,600 schools in Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Uttarakhand, Delhi/NCR, Punjab & Haryana.

“Dabur is committed to its motto of being dedicated to the health & wellbeing of every household. Under Dental Brigade campaign we aimed at improving oral health in the country with a special focus on school children. Like past, the brand focused on the Ayurvedic ways and remedies that help in prevention of dental and oral disease and ensure good oral health along with providing information on oral hygiene to school children. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids”. Mr. Singh added.

About Dabur's Oral Care Range:

Dabur India Ltd operates in the toothpaste market with highly differentiated product portfolio -- Dabur Red Paste, Babool and Meswak. Red Paste is an Ayurvedic offering validated by science for keeping dental problems away. Babool toothpaste has the known and proven ingredient Babul for the value seeking consumers, for strong teeth. Like Babool, Meswak has the unique ingredient of Meswak for complete oral care. With this portfolio, Dabur offers effective oral hygiene solutions for every Indian. The efficacy of our products is not only proven by technology but billions of Indians swear by it.

About Dabur India Ltd

Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 134 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Real for fruit-based beverages and Fem for fairness bleaches & skin care.

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Caution Notice

This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

Dabur Celebrate Life is a registered trademark of DABUR INDIA LIMITED.

Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

Please take note that DABUR or its group companies are not in any way connected/associated with these emails / phone call / SMS or websites and therefore cannot be held liable for the actions of either the perpetrators or their victims. DABUR or its group companies don’t charge money from the candidates by any mode. The public in general are also advised not to be attracted or lured by any of their communication which solicit payments and promise products or jobs.

DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

Should you require any further information or otherwise of such communications which you may receive, you are requested to please get in touch with our official e-mail address: corpcomm@dabur.com or our aforesaid address.