June 4, 2019

Dabur Pudin Hara attempts Limca book of Record at Nauchandi Mela with largest bottle of drinkable liquid

Press release

Meerut

Meerut, Jun 04, 2019: This summer, the Nauchandi Mela grounds in Meerut will be witness to a unique Limca Book Record attempt. India’s largest Science-based Ayurveda company Dabur India Limited is taking an innovative route to promote the benefits of Ayurvedic wonder herb Pudina at the ongoing Nauchandi Mela by erecting the 'largest Glass Bottle of Dabur Pudin Hara', actual replica containing over 400 litres of Pudin Hara liquid. This replica of Pudin Hara is part of an experiential Thandak Zone that has been created especially for visitors at the Nauchandi Mela, one of the biggest, month-long, most colorful and interesting fairs of the country.

“This exclusive Thandak Zone will provide relief to the masses from the summer heat while creating awareness about the benefits of Pudin Hara, a quick relief remedy for stomach ailments in the summer season. Visitors to the fair will also get to experience the cooling effect of Pudin Hara liquid served in chilled water under the scorching sun in Meerut”, said Dabur India Ltd Marketing Head-Healthcare OTC, Mr. Ajay Singh Parihar.

"As India’s largest Ayurvedic healthcare brand, Dabur has been working towards creating awareness about the benefits of various Ayurvedic herbs in our day-to-day lives. People today face issues of stomach ailments due to extreme heat waves in summer season, coupled with bad food. Dabur is sworn to its motto of being dedicated to the Health and Well-Being of every household, and we have been working towards tackling the various stomach-related ailments that people face during intense summer months. This initiative at Nauchandi Mela is a step forward in this mission. Nauchandi Mela is one of the largest congregation of people in North India, and this one-of-its-kind innovation is aimed at not just beating the scorching heat but also raising awareness about the benefits of both Pudina and Dabur Pudina Hara,” Mr. Parihar said.

Pudina is packed with antioxidants and phytonutrients that can work wonders for the stomach, especially during the scorching summers. Pudina is known to give effective relief and has excellent carminative impact on stomach problems like indigestion, gas & stomach ache. Dabur Pudin Hara contains Pudina Satva as the main ingredient and is known to give quick relief from stomach ailments like indigestion, gas and stomach ache. “Pudina (Mint) is known for its calming and cooling effect on stomach cramps and its ability to fight acidity and flatulence. The Pudin Hara Experiential Thandak Zone has been specially created to provide visitors relief from the scorching heat and offering them a chance to experience the benefits of Pudin Hara.” Mr. Parihar added.

About Dabur India Ltd.

Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 135 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

For Further Information, Contact:

Byas Anand

Head-Corporate Communications, Dabur India Ltd.

+91-9811994902

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