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March 14, 2017

Dabur launches first-ever Mobile Honey-Testing Lab in India

Press release

Ghaziabad
Ghaziabad, March 14, 2017: Adding yet another first in its mission in innovation, India’s most trusted healthcare company, Dabur India Limited today flagged off the first-ever Mobile Honey Testing Lab. This unique on-the-go lab has been designed specially to check raw Honey at source to reduce adulteration in honey and ensure that purity is maintained.
 
The Mobile Honey Testing Lab was flagged off from Dabur Research and Development Centre in Sahibabad by Dabur India Ltd CEO Mr. Sunil Duggal. Starting its journey from Uttar Pradesh, the mobile lab will tap two major centres for bee-keeping in Muzaffarpur (Bihar) and Sundarbans (West Bengal). With the help of the Mobile Honey Testing Lab, bee-keepers can now test the purity of their honey and avoid adulteration, since the majority of the honey sold in the domestic market is impure, containing sugar-mixed ingredients and antibiotics. The samples will be tested in 2 types of equipment – Randox and Altino, which will provide an accurate on-the-spot result on the purity of the honey. This unique service will be cost effective.
 
Inaugurating the lab, a delighted, Mr. Sunil Duggal, CEO Dabur India, said, “We are pleased to launch this unique initiative ‘Mobile Honey-testing Lab’, which will revolutionise the bee-farming landscape and honey testing modules in India. The average consumption of honey is increasing every day and we have been witnessing the demand for a comprehensive yet convenient honey testing module. Dabur’s Mobile Honey-testing Lab will offer rapid and cost effective services to test the quality of honey from the source, thereby cutting off adulteration. We expect to sample 250 batches in every city and will keep adding more numbers and cities as per our observations.” 
 
“Today, honey is not just used as a home remedy but an irreplaceable health supplement. The health conscious Indian has added honey to their daily diet for good measures. Our mobile honey testing lab will act as a catalyst to answer all honey related queries.” Mr. Sunil Duggal added.
 
About Dabur India
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 133 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.
 
For further information, Contact:
Byas Anand
Corporate Communications
Dabur India Ltd.
+91-9811994902
 

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