November 30, 2011

Dabur Gulabari Hunts For The Next Miss India In U.P.

Press release

New Delhi

Wednesday, November 30, 2011

Kick-starts the UP edition of Dabur Gulabari Miss Rose Glow 2011 contest
The Top 3 stand a chance to get a Wild Card entry to the grand finale of Femina Miss India 2012
Winner of the UP edition to get a modeling contract with Glitz Modelling and Rs 50,000 cash

Lucknow, November 30, 2011: The hunt for India’s next ‘rose glow face’ begins in Uttar Pradesh today. Dabur Gulabari, the leading rose-based beauty care products brand from the House of Dabur, today announced the launch of the UP edition of the national beauty pageant Dabur Gulabari Miss Rose Glow 2011 to discover the new fresh face, a face that embodies the values of Dabur Gulabari - soft, fresh skin that glows like a rose.

The top 3 participants of the UP edition of Dabur Gulabari Miss Rose Glow 2011 will stand a chance to get a wild card entry into the finals of Pantaloons Femina Miss India 2012. That apart, the top contestant of the UP will get a one-year modeling contract with the top-notch modeling agency of the country – Glitz Modelling & all 3 girls will also win Cash prizes. The interested participants can log into www.dabur.com/en/beauty or go to the Facebook page of the contest www.facebook.com/daburgulabari to read the rules and regulations and apply online. Application forms would also be distributed in select colleges in Lucknow, Kanpur, Allahabad, Varanasi, Ghaziabad, Noida and Meerut. Participants can also call on the tollfree number 1800 420 3040 for any further queries.

“Rose has traditionally been synonymous with beautiful, soft and glowing skin. Dabur Gulabari is the only personal care brand in India offering the benefits of rose extracts for ‘soft, fresh skin that glows like a rose’. The brand has been organizing this contest for a few years now but this year has taken it to an even larger platform by giving youngsters an opportunity for a wild card entry into Miss India,” said Ms Neha, Brand Head – Dabur Gulabari, Dabur India Ltd.

The national model hunt titled Dabur Gulabari Miss Rose Glow 2011 would be conducted across four zones – East Zone covering the Northeastern states and West Bengal, North Zone covering the state of Punjab, Haryana and Delhi, South Zone covering the state of Andhra Pradesh, Karnataka and Tamil Nadu and special Uttar Pradesh Zone for the state of UP. The preliminary city audition to select the zonal finalists for UP edition will be held in Lucknow, Kanpur, Meerut, Noida, Allahabad and Varanasi. The entry for the contest would be open from 1st of December to 21st of December. The shortlisted contestants would go through a city finale in to be held in each of the above mentioned cities, where an independent jury will pick 15 zonal finalists, who would compete for the coveted crown of ‘Dabur Gulabari Miss Rose Glow (UP) 2011’ at the Zonal Grand Finale to be held on 6th of January.

Prior to this, the 15 finalists would undergo a special grooming programme for 4 days under the guidance of senior professionals from fashion and glamour industry. While the winner of the zonal finale will walk away with a one-year modeling contract with Glitz Modeling along with a free portfolio shoot by a professional fashion photographer and cash prize of Rs 50000, the first runner up will take home a cash prize of Rs 30,000 and the second runner up will get Rs 20,000.

The top three contestants from the Finale of the UP edition then would be flown to Delhi for the national finale round to be held on January 8th, wherein all the 12 top contestants (3 each from each zone) would compete & be judged by a special jury of Femina Miss India. The jury headed by coveted grooming expert and fashion choreographer Marc Robinson would select one of the top 12 contestants as the wild card entry to the finale of Femina Miss India 2012 to be held in Mumbai. Before the Miss India finale she will undergo a special grooming and training programme for 40 days in Goa.

“We have been hosting the Dabur Gulabari Miss Rose Glow contest as regional beauty contest in Uttar Pradesh, Andhra Pradesh and Northeast for last 3 years. With the overwhelming response that we have been getting over the years to the model hunt, this year we have scaled it up to make it a National event and give the young talents from UP a chance to get a wild card entry to the Miss India finale and also give them a national platform by aligning them with a top-notch modeling agency. We intend to make it the biggest beauty initiative in Uttar Pradesh which offers the young girls from the region a platform to enter the world of mainstream modeling at national level. This initiative will also serve as a unique way of spreading beauty awareness among the young and college-going girls of UP.” Ms Neha added.

About Dabur Gulabari

Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cold Cream, Moisturising Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Rose oil enlivens inner beauty, helping the skin to radiate inner glow.

Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.

About Dabur India Ltd

Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages, and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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