June 10, 2013

Dabur Expands Skin Care Portfolio, launches Oxy Life Gel Bleach

Press release

New Delhi

Dabur Expands Skin Care Portfolio, launches Oxy Life Gel Bleach

Monday, June 10, 2013

R&D Innovation leads to birth of Worlds first ever Gel-based facial bleach

New Delhi, June 10, 2013: Dabur India Ltd., India's leading natural health and beauty care company today announced the expansion of its skin care portfolio with the launch of the World's first Gel-based facial bleach â€“ Oxy Life Gel Bleach with Aloe Vera. Innovated by Dabur Research & Development Centre basis extensive R&D, Oxy Life Gel Bleach is also the first bleach that packed with the goodness of Oxygen and Aloe Vera together, making it the mildest bleach available in the skin care market in the country.

Announcing the launch, Mr. Sanjay Singal â€“ Head of Marketing, Skin Care, Dabur India Ltd. said "Innovation has been identified as a key growth driver by Dabur. It is our ever growing focus on enhancing our R&D capabilities that helps us offer unique solutions to the consumer needs and Oxy Life Gel Bleach is a fine example of that. Oxy Life Gel Bleach is an innovation that offers modern day woman a skin care solution that gives her instant glow while making her skin soft. It would be mildest skin bleach available in the market suitable even for sensitive and problem prone skin."

Oxy Life Gel Bleach infuses active oxygen into the skin helping clear tan, remove dead skin, reduce hyper pigmentation and uneven skin tone, and open pores making the skin breathe while Aloe Vera in it works as the natural skin conditioning agent moisturizing the skin and making it soft & supple. As it is gel based, unlike cream based bleaches, it doesn't contain oil and suitable for all skin types including oily, sensitive, problem prone skins.

Oxy Life Gel Bleach, which has been dermatologically tested and certified, would be available both in retail market as well as for parlor use in the pack sizes of 8 gms, 24 gms and 330 gms priced at Rs 35, Rs 80 and Rs 375 respectively. The parlor use pack would also have a special skin serum -- Oxy Life Post Bleach Skin Brightening Serum -- specially developed using the unique Oxysphere Technology. The serum, which again is the first-of-its-kind in the Indian market, gives additional boost of pure Oxygen to the skin providing instant brightening, smooth texture and a soothing effect to the skin.

"We hold the patent for Oxysphere technology innovated by DRDC in collaboration with German labs. Using this technology pure active Oxygen molecule can be trapped in a product which gets released deep into the skin on application. With the launch of Oxy Life Gel Bleach we aim to further strengthen our leadership position in the approximately Rs 300 Cr skin bleach market and set new benchmarks for the growth of the category." added Mr. Singal.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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Online Dispute Resolution (ODR)

Caution Notice

This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

Dabur Celebrate Life is a registered trademark of DABUR INDIA LIMITED.

Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

Please take note that DABUR or its group companies are not in any way connected/associated with these emails / phone call / SMS or websites and therefore cannot be held liable for the actions of either the perpetrators or their victims. DABUR or its group companies don’t charge money from the candidates by any mode. The public in general are also advised not to be attracted or lured by any of their communication which solicit payments and promise products or jobs.

DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

Should you require any further information or otherwise of such communications which you may receive, you are requested to please get in touch with our official e-mail address: corpcomm@dabur.com or our aforesaid address.