October 7, 2022

Dabur expands Real portfolio with the launch of Real Health Peanut Butter range

Press release

Range of delicious Peanut Butter spreads made with finest quality peanuts, packed with goodness of Protein & Fiber.

New Delhi, Oct 07, 2022: India’s leading Natural Health Care Company Dabur India Ltd today announced the expansion of its Real portfolio with the launch of Real Health Peanut Butter range. It includes 100% Natural & Chocolate Peanut Butter variants, marking Dabur’s entry into the Peanut Butter market and offering consumers a healthier anytime snacking option.

Announcing the launch, Mr. Smerth Khanna, Head of Ecommerce and Modern Trade, Dabur India Ltd said. “Real Health 100% Natural Peanut Butter is a delicious spread made with a single ingredient - bold variety peanut handpicked from Saurashtra belt in Gujarat. This peanut butter has No added Sugar, Salt & Oil. It is a good source of antioxidants, has No Trans Fat, it is Gluten Free and made with Non-GMO peanuts. It is ideal for a quick bread spread, pouring into smoothies, drizzling onto pancakes, dipping fruits or even relishing directly off the spoon”.

Real Peanut Butter range will be available in 4 variants – 100% Natural Crunchy 350g, 100% Natural Creamy 350g & Chocolate Creamy 350g priced at Rs. 185, and additionally a 1Kg variant of 100% Natural Crunchy priced at Rs. 499. This is an E-commerce first launch.

Real Chocolate Peanut Butter has been launched .

“With the expansion of our Real portfolio, we aim to strengthen our Real health proposition by launching convenient and healthy products to strengthen the brand equity beyond juices. With the launch of Real Peanut Butter range, we are now giving consumers a healthier and tastier option made with natural ingredients for their healthier lifestyle. Peanut Butter is actively used as a replacement to dairy based butter and as a daily dose of protein”. Dabur India Ltd AGM-Consumer Marketing Mr. Rajat Mathur said.

“Peanut Butter consumption has been gradually picking up and is a protein intake proposition in a convenient format. Consumers use Peanut Butter as a bread spread, in shakes, cereals and as a ready dip with crackers. Dabur is a household name and brand of choice when it comes to natural health care products. We are confident that the new product will be liked by millions who want to adopt a healthy lifestyle without compromising on taste”. Mr. Khanna Added.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 138 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the Personal care space; and Real in the Foods category.

For Further Information, Contact:

Byas Anand @+91-9811994902

Head-Corporate Communications, Dabur India Ltd.

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Caution Notice

This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

Dabur Celebrate Life is a registered trademark of DABUR INDIA LIMITED.

Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

Please take note that DABUR or its group companies are not in any way connected/associated with these emails / phone call / SMS or websites and therefore cannot be held liable for the actions of either the perpetrators or their victims. DABUR or its group companies don’t charge money from the candidates by any mode. The public in general are also advised not to be attracted or lured by any of their communication which solicit payments and promise products or jobs.

DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

Should you require any further information or otherwise of such communications which you may receive, you are requested to please get in touch with our official e-mail address: corpcomm@dabur.com or our aforesaid address.