May 28, 2013

Dabur Enters Yoghurt Drink Market With Brand Real Activ

Press release

New Delhi

Dabur Enters Yoghurt Drink Market With Brand Real Activ

Tuesday, May 28, 2013

Real Activ Drinking Yoghurt to be available in 2 fruity variants

New Delhi, May 27, 2013: Dabur India Ltd, the country's leading packaged fruit juice & beverage maker, today announced the expansion of its packaged food business with the launch of healthy fruit juice-based drinking yoghurts under the Real Activ brand.

Unlike most other yoghurt-based products available in the market today, the Real Activ Drinking Yoghurt range is a unique combination of Yoghurt & fruit Juice in a drinkable format. Fruit juice provides delicious taste with the goodness of fruits whereas thick yoghurt provides fullness, thus making it a perfect snack which is tasty & filling both. Its creamy blend melts in your mouth & creates a wave of freshness while satisfying your light craving for a snack. It is healthy as it is 99% FAT Free & Contains Calcium & Proteins thus it is a perfect healthy snack.

The new Real Activ Drinking Yoghurt will be available in two delicious variants of Mango & Strawberry. It will be available in two SKUs 1l & 200ml priced at Rs. 105 & Rs. 25 respectively.

"Dabur has been operating the 100% fruit juice market with its brand Real Activ range of fruit and vegetable juices with no added sugar & preservatives. Real has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India and were also the first to introduce 100% fruit juices and fruit-vegetable juices. We expanded the category with India's first fruit fiber beverage â€“ Real Activ Fiber+. With the growing level of health awareness in India, there has been a spurt in demand for healthy functional foods. With the launch of Real Activ Drinking Yoghurt, we aim to not only expand the Real Activ brand but also give our consumers more choices to make their modern hectic lifestyle healthier," Dabur India Ltd Category Head-Foods Mr. Praveen Jaipuriar said.

Real Activ Drinking Yoghurt is a highly differentiated product as compared to the other flavoured yoghurts available in the market today as it is a mix of fruit juices and yoghurt and comes in a drinkable format. Unlike most other Yoghurt products available in the market today, this product does not require cold storage facility.

Real Activ Drinking Yoghurt is packed using advanced six layers Tetrapak technology that keeps it fresh for six months without any preservatives. The company has also roped in Bollywood actress and fitness icon Bipasha Basu to endorse this brand.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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Caution Notice

This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

Dabur Celebrate Life is a registered trademark of DABUR INDIA LIMITED.

Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

Please take note that DABUR or its group companies are not in any way connected/associated with these emails / phone call / SMS or websites and therefore cannot be held liable for the actions of either the perpetrators or their victims. DABUR or its group companies don’t charge money from the candidates by any mode. The public in general are also advised not to be attracted or lured by any of their communication which solicit payments and promise products or jobs.

DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

Should you require any further information or otherwise of such communications which you may receive, you are requested to please get in touch with our official e-mail address: corpcomm@dabur.com or our aforesaid address.