May 28, 2024

Dabur Enters Ready-to-Drink Glucose Category

Press release

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Kolkata: In today's fast-paced world, consumers are increasingly seeking convenient and quick solutions to maintain their energy levels. With rising temperatures, the need for instant energy and hydration on-the-go has never been greater. Consumer trends indicate a growing preference for ready-to-drink beverages, especially among youth and young professionals who prioritize an active lifestyle. The ready-to-drink glucose category is evolving rapidly to meet these demands, offering innovative products that not only deliver immediate energy boosts but also come fortified with essential nutrients, making them the perfect ally for combating fatigue and staying refreshed throughout the day.

Recognizing this trend and to cater to the growing demand for on-the-go energy solutions, Dabur GlucoPlus-C, a dominant player in glucose category, has expanded its portfolio and entered the ready-to-drink glucose category with the launch of 'Dabur GlucoPlus-C Instant Energy Drink' in a PET bottle, in a tasty tangy orange variant.

""We have expanded our GlucoPlus-C portfolio with the launch of 'Dabur GlucoPlus-C Instant energy Drink.' This new, innovative instant energy drink marks our entry into the ready-to-drink glucose segment, providing consumers, with a dose of glucose, vitamin C, Iron & the benefits of real orange juice. The introduction of 'Dabur GlucoPlus-C Instant Drink' demonstrates our commitment to offering unique experiences to consumers with this one-of-a-kind glucose energy drink."" Mr. Prashant Agarwal, Marketing Head - Health Supplements, Dabur India Ltd said.

Priced at just Rs. 10 for a 160 ml PET bottle, 'Dabur GlucoPlus-C Instant Drink' has been launched in WB & Odisha across retail outlets.

Mr. Rajiv Ranjan, Business Head - East, Dabur India Ltd Said ""We are excited to offer something new to our consumers with the launch of 'Dabur GlucoPlus-C, Instant energy Drink.' Enriched with glucose, vitamin C, and iron, 'Dabur GlucoPlus-C Instant energy Drink' provides an immediate source of energy to combat tiredness. In addition to promoting quick recovery from energy loss due to fatigue, it also supplies the nutrients of real orange juice, helping refresh and energize you to fight tiredness and exhaustion caused by summer heat. It serves as an on-the-go ORANGE flavored glucose drink for energy recharge during extreme heat and humidity.""

About Dabur India Ltd: Dabur India Ltd is one of Indiaâ€™s leading FMCG Companies. Building on a legacy of quality and experience for 140 years, Dabur is today Indiaâ€™s most trusted name and the worldâ€™s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes eight Power Brands â€“ Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla and Dabur Red Paste for Personal Care; and RÃ©al in the Food & Beverages category.

For Further Information, Contact:

Contact

Byas Anand @+91-9811994902

Head-Corporate Communications, Dabur India Ltd.

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Online Dispute Resolution

Online Dispute Resolution (ODR)

Caution Notice

This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

Dabur Celebrate Life is a registered trademark of DABUR INDIA LIMITED.

Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

Please take note that DABUR or its group companies are not in any way connected/associated with these emails / phone call / SMS or websites and therefore cannot be held liable for the actions of either the perpetrators or their victims. DABUR or its group companies don’t charge money from the candidates by any mode. The public in general are also advised not to be attracted or lured by any of their communication which solicit payments and promise products or jobs.

DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

Should you require any further information or otherwise of such communications which you may receive, you are requested to please get in touch with our official e-mail address: corpcomm@dabur.com or our aforesaid address.