Dabur Chyawanprash Launches "Science in Action" Campaign

Lucknow, 15th December 2023: India’s leading Science-based Ayurveda expert Dabur India Ltd today unveiled its groundbreaking 'Science in Action' awareness campaign, designed to disseminate knowledge about Ayurveda to end-consumers and promote a healthier lifestyle. The campaign's goal is to uncover scientifically tested facts relevant to entire families, empowering them to make informed choices for their well-being on a daily basis.

The 'Science in Action' initiative represents a significant step forward by Dabur in disseminating research-based knowledge and evidence on Ayurveda, through a series of digital videos across social media platforms, print-based promotions as well as on-ground activations such as the Dabur Chyawanprash Immune India Campaign. As part of this journey to educate the public about Ayurveda's scientific foundation, this campaign will feature insightful conversations with distinguished Ayurvedic Practitioners, who offer a unique perspective on the time-tested holistic benefits of Ayurveda.

Launching the campaign, Dabur India Limited AGM Marketing-Health Supplements Rakesh Tahiliani said: “In an era where holistic well-being is gaining prominence, Dabur aims to bridge the gap between tradition and modernity by delivering authentic and scientifically backed information. With this series ‘Science in Action’, Dabur is committed to breaking the myths around ayurveda and share research-based evidence to highlight the importance of inculcating Ayurveda and strengthening the trust on Chyawanprash in your daily routine as the easiest and most effective way to achieve a healthy, happy lifestyle.”

The ‘Science in Action’ campaign will leverage in different media platforms like Print, TVC and place special emphasis on social media platforms to reach a wider audience, through a series of engaging videos that delve into the intricate aspects of Ayurvedic principles. Additionally, Dabur, along with renowned Ayurvedic practitioners, will host seminars in schools across 22 cities. These sessions will help young kids understand the importance of Ayurveda for overall well-being, promoting a healthier future.

"Dabur has been relentlessly pursuing the cause of providing Ayurveda based solutions backed by modern science. Dabur Chyawanprash has been studied scientifically in various studies for its beneficial role on boosting immunity. The beneficial effects of this study probably are due to the proven effects of Chyawanprash on immunity. The investigational team for this current study included Doctors and Scientists from both Ayurveda as well as modern system of medicine. At Dabur, we are not just committed to producing Ayurvedic products, we are dedicated to nurturing a deep understanding of the science behind Ayurveda. The 'Science in Action' campaign is a testament to our unwavering commitment to evidence-based Ayurveda. We believe that by sharing our research and engaging in meaningful conversations, we can empower individuals to make informed choices for their well-being," said Dr. Baidyanath Mishra, Head of Healthcare Research, Dabur research & Development Centre.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 139 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes nine Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika in the Personal care space; and Réal in the Foods & Beverages category.