October 8, 2012

Dabur Brings Back Thirty Plus Energy Capsules In A Youngeen Avatar

Press release

New Delhi

Dabur Brings Back Thirty Plus Energy Capsules In A Youngeen Avatar

Monday, October 08, 2012

Brand re-launched with powerful combination of Musli, Shilajit and Gold along with other rejuvenating herbs
Malaika Arora Khan Signed as brand ambassador

New Delhi, Oct 08, 2012: India’s first-ever rejuvenator brand ‘Thirty Plus’ is now making a comeback with its new owner Dabur India Ltd. Dabur, India’s leading natural & Ayurvedic health care company, today announced the relaunch of the health rejuvenator and energizer brand, Thirty Plus, in a powerful ‘youngeen’ avatar as also with a brand new formulation keeping the energy needs of the today’s time in mind.

Dabur has also roped in Bollywood cine celebrity Malaika Arora Khan as the new brand ambassador for Thirty Plus. The new formulation is now a powerful blend of various rejuvenating and potent Ayurvedic herbs, making it the true rejuvenator for all 30-Plus male to make them feel young again.

Dabur India Ltd Category Head-OTC business Mr. Anil V. Kaushal said, “Thirty Plus has been a trusted health revitalizer brand which Dabur acquired sometime ago. Leveraging Dabur’s expertise in natural and Ayurvedic healthcare, we have re- energized the product making it more relevant for today’s 30-Plus male, with powerful ingredients like Gold, Musli and Shilajit. Given the hectic lifestyles, the needs of the growing 30-Plus males in India are vastly different. External factors like work load, stress, deadlines etc lead to burnout during the day and therefore also affecting his spending quality time with family in the evenings.There is no product available today that addresses this need gap. Dabur Thirty Plus has key ingredients which help you feel youthful and active maintaining your strength, stamina and vigour. It helps energize, rejuvenate, vitalize and strengthen the body to be ready day or night. And he can feel ‘Youngeela’ again.”

Dabur Thirty Plus brand is being launched with a new communication – ‘Ho Jaa Youngeela Re!’.
The new campaign, featuring Bollywood heartthrob Malaika Arora Khan, will go on air shortly. The high energy commercial is an interesting concept of a Middle Aged male protagonist’s fight with his own self in terms of strength and stamina. He is unable to keep pace with his imaginary younger self and keeps on losing to himself, every time. Rejuvenated with Dabur Thirty Plus, he is ready when the situation demands - and displays his heroism with youthful energy to impress Malaika Arora in true filmy style.

About Dabur India Ltd

Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages, Honitus for cough & cold and Fem for fairness bleach.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

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Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

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DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

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