May 9, 2011

Dabur Amla Usiri Hair Oil Hosts Longest-Ever Non-Stop Hair Massage Session in Hyderabad

Press release

New Delhi

Monday, May 09, 2011

Brand Ambassador and Southern cine star Sneha adds glamour to the occasion

Hyderabad, 6th May, 2011: Dabur Amla Hair Oil, India’s most preferred hair oil brand, today set a new record by hosting Hyderabad’s longest ever non-stop hair massage session. Christened Dabur Amla Tala Massage Marathon – the non-stop hair massage session lasted for 8 hours with over 300 women participating in the marathon massage session held at the City Centre Mall in Hyderabad.

The event was also graced by popular Tamil cine star and Dabur Amla Usiri Hair Oil brand ambassador Sneha, who encouraged the participants. “I am very excited to represent a highly trusted brand like Dabur Amla Usiri Hair Oil, a brand that I have personally been using for years now. I have been a firm believer in the goodness of the magical fruit Usiri and now it is proven with consumer research that Dabur Amla Usiri Hair Oil gives visibly blacker hair compared to ordinary coconut hair oil. I am delighted to be a part of this record-breaking feat of non-stop massage session and also enthused by the great response from the women of Hyderabad. The fact that my beloved city of Hyderabad is playing host to this achievement has, in fact, doubled my joy,” Sneha said.

The event kicked off at 12 noon and continued to massage more than 300 people till 8 pm. Six special massage stations were set up at the venue, wherein 6 masseurs offered hair massage to people throughout the 8 hours.

Speaking on the occasion, Ms. Niyojita Yadav, Product Manager - Dabur Amla, Dabur India Ltd, said: “Dabur Amla Usiri Hair Oil, which is proven to make hair blacker than ordinary coconut hair oil, is proud to host this event in the city of Hyderabad, thereby making another mark for this historic city in the record books. The idea is to make women of Hyderabad experience the Dabur Amla Usiri Hair Oil promise of rich black and strong hair.”

Dabur Amla Hair Oil is the largest brand in Dabur India’s portfolio. It is today the largest hair oil brand in the country with over 35 million consumers. The brand has always been synonymous with beauty & has been endorsed by well-known celebrities and reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee. Dabur Amla Hair Oil is a brand that has constantly evolved as the epitome of beauty for Indian women.

About Dabur

Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages, and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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