September 4, 2014

Dabur Amla Hair Oil Gets A New, Contemporary Look

Press release

New Delhi

Dabur Amla Hair Oil Gets A New, Contemporary Look

Thursday, September 04, 2014

Sonakshi Sinha signed as co- brand ambassador along with Priyanka Chopra

New Delhi, September 4th, 2014: Dabur India Ltd, India's leading natural beauty products maker, today unveiled its oldest and largest brand â€“ Dabur Amla Hair Oil -- in a contemporary avatar with a sleek and consumer-friendly flip-top packing. The new identity modernizes this over 75-year-old Dabur Amla brand, making it more contemporary and relevant, in consonance with today's lifestyle.

The new PET bottle is sleek and curvaceous, designed to fit comfortably in the hand and it also has a flip top with a nozzle for easy application. The beautiful contoured new pack holds 20% more content in each size.

The company also announced the signing of cine star Sonakshi Sinha as the new brand ambassador for Dabur Amla Hair Oil, along with Priyanka Chopra. This is the first time in the history of the brand that two reigning beauty queens of Bollywood would be together endorsing Dabur Amla Hair Oil. A commercial featuring the two cine stars would be on air shortly.

“Indian woman is changing, and so are her aspirations and beauty needs. Whether she lives in a urban or rural India, she aspires for beauty and seeks modernity in all the products she uses. In order to meet these evolving needs of toda's woman, Dabur Amla Hair Oil has undergone a facelift that makes the brand more youthful, contemporary and in sync with today's consumer, said Dabur India Ltd Marketing Head - Personal Care Mr. Praveen Jaipuriar.

Speaking about her association with the brand, Ms Sonakshi Sinha said: "Like every Indian, I have been associated with Dabur for years now as a consumer. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Dabur Amla and be the face for the brand, the most trusted Hair oil brand and a product that I myself use."

"Over time, we felt that Dabur Amla had to change with the times and be in sync with its target audience -- the new age woman. Since decades Dabur Amla Hair Oil is the most trusted brand that mothers have used to maintain sleek, black, long and silky hair and continued the tradition with their daughters. Dabur has been careful to maintain the same high quality with no compromises on the quality and ingredients," Mr. Japuriar added.

About Dabur Amla Hair Oil

The Rs 650-crore Dabur Amla Hair Oil is one of the largest brand in Dabur India's portfolio. It is also the largest hair oil brand in the country with over 35 million consumers. The brand has always being synonymous with beauty & has been endorsed by reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.

About Dabur India Ltd

Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 125 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- +91120-3982000, 3001000 extn 2101/2508 Fax: +91120-4374935 Email:corpcomm@dabur.com

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Caution Notice

This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

Dabur Celebrate Life is a registered trademark of DABUR INDIA LIMITED.

Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

Please take note that DABUR or its group companies are not in any way connected/associated with these emails / phone call / SMS or websites and therefore cannot be held liable for the actions of either the perpetrators or their victims. DABUR or its group companies don’t charge money from the candidates by any mode. The public in general are also advised not to be attracted or lured by any of their communication which solicit payments and promise products or jobs.

DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

Should you require any further information or otherwise of such communications which you may receive, you are requested to please get in touch with our official e-mail address: corpcomm@dabur.com or our aforesaid address.