Dabur is committed to establishing an ecosystem of trust-based relationships with our billions of consumers and the community. We work to foster relationships that are built on Trust. In our 139-year-long journey, we have built an ecosystem based on strong and lasting relations with our stakeholders, including supply chain partners, consumers and communities. At Dabur, we are committed to ensuring that its core our values of Trust, Respect and Care are upheld in our relationships with all our stakeholders as we work towards bringing to life our Vision of being 'Dedicated to the Health & Well-Being of every Household'.
Key Highlights of FY 2022-23
spent on CSR Initiatives
Billion
Views Generated
Digital Video Content Created
SDGs Impacted
We harness the power of collaboration - with our business associates, our consumers, our communities, governments (at the state and central levels), and NGOs - to promote inclusive development. We believe in treating our customers and our consumers fairly and ethically by utilising our expertise, flexibility and global reach to understand their diverse and everchanging needs, expectations and aspirations. Our community-focused interventions start well before we commence production in our manufacturing operating units, and continue to continue to transform lives for the better, in and around our areas of operation. We value the associations that we have built with our supply chain partners, and nurture these relationships formed over the past over a century.
Our products bring to life our commitment of being dedicated to the Health and Well-Being of every Household. In doing so, we have always been striving to be at the forefront of sustainability. As part of that endeavour, Dabur is committed to market its products and services responsibly to make the lives of our consumers healthier and happier.
Communicating with our consumers and our customers about our products comes with responsibility. We believe in following the principles of honesty, balance and transparency to ensure that our marketing communications are accurate and fair, and meet the high standards that we have set for ourselves. We have put in place an Ethical Marketing Policy, which encompasses all forms of communication or actions aimed primarily at promoting our products and enabling our consumers to make informed decisions.
We label our products responsibly and lay strong emphasis on communicating responsibly and ethically with our consumers. Product and labelling responsibility, for Dabur, covers all aspects, ranging from ingredients, manufacturing, labelling and packaging to marketing, advertising, transport and the sale, disposal and safety of our products, as well as environmental matters. It not only as a legal requirement but also as an important competitive factor with a lasting impact on the Trust that our consumers repose on us.
We also provide accurate and balanced information about our products and brands, and their usage and application, regardless of the channel and platform, while abiding with all applicable laws and regulations. This includes advertising, as well as other methods and strategies like promotions, sponsorships, direct marketing, and digital marketing communications. We even spread awareness among our consumers on safe disposal of packaging, post-consumption.
At Dabur, we lay strong emphasis on communicating responsibly and ethically, both through product advertisements and through product labels. The intent is to empower our consumers and give them access to ingredients and nutrition information of our products to help them make informed choices.
Special care is taken when communication are directed to teens, or while featuring teens or children in our campaigns. We also do not directly advertise to children under the age of 13. Also, any onground activations/program for those age groups are undertaken with the consent of parents/school administration.
Through our communications, we seek to foster enduring relationships with our consumers, and build trust individual-by-individual. We describe our products/services and their effects truthfully and accurately with factual information and nutritional information, where relevant. Accordingly, we will not mislead in our statements or claims, and only authorized individuals will speak on behalf of the Company.
All product labels are developed by our team of highly trained technical experts and only scientifically verified information and claims are conveyed on the product label. We continue to monitor trends and regulations around consumer transparency and adjust our actions accordingly to comply with our commitment and industry best practice. We follow a responsible marketing code and ensure that all our campaigns are in line with the Government regulations and legislation.
We understand that brands today have access to far greater amounts of consumer information, with that comes the responsibility to source and sort this data responsibly to ensure consumer trust and protection. At Dabur, we respect and protect the privacy of individuals by complying with relevant rules and regulations.
In fiscal 2022-23, no cases of non-compliance concerning marketing communications, product information and labelling were reported.
Our commitment towards customer data privacy goes beyond legal compliance. We are committed to protecting the privacy of our customers' data. We are in the process of implementing a robust customer data privacy protection framework that is comprehensive and covers aspects of the draft Data Privacy and Protection Act (DPDP) and other data privacy controls. This framework is designed to ensure that our customers’ data is secure and that their privacy rights are respected. We are committed to continuously improving our customer data privacy protection framework. We regularly review our practices and procedures to ensure that they are uptodate with the latest industry standards and best practices.
We take our moral and societal responsibility to animals seriously, and support alternative approaches to animal testing. At Dabur, we do not conduct animal testing on any of our cosmetics products. Our long-term vision and investment in alternative non-animal scientific models have enabled Dabur’s entire cosmetic category products to be certified by People for the Ethical Treatment of Animals (PETA) as ‘PETA-approved’.
Dabur's Ayurveda/Healthcare division regularly conducts scientific studies as part of R&D for establishing the efficacy and safety of Ayurvedic Healthcare products/medicines to ensure compliance with the existing requirements of Drugs and Cosmetics Act. Majority of these studies fall either under clinical studies (which are done on humans) or In-Vitro (which are cell-based assessment without using any animals).
Drug safety regulations require animal testing to assess the risks and efficacy of new products. As a result, we conduct very few studies for healthcare products on laboratory-bred rodents like rats and mice, through third-party Contract Research Organisations (CROs) with proper approval of Animal Ethics Committee and by following necessary OECD & Schedule Y guidelines.
All our animal testing is carried out by licensed or accredited research facilities where animal welfare standards are enforced by independent inspections. All our animal testing complies with internationally accepted guidelines.
Majority of our third-party CROs are CPCSEA (Committee for the Purpose of Control and Supervision of Experiments on Animals)-registered laboratories. CPCSEA is a statutory body formed by the Act of the Indian Parliament under the Prevention of Cruelty to Animals Act 1960.
Dabur has been cultivating a culture where the 3R principles of Reduce, Refine, and Replace the use of animals in research and testing are encouraged, wherever possible.
More than 75% of our animal studies are conducted at laboratories, which have Association for Assessment and Accreditation of Laboratory Animal Care (AAALAC) accreditation and compliance with 3R during animal testing.
We are deeply thoughtful about the use of animal experiments in drug research and are committed to replace animal testing by suitable alternatives while ensuring that we can continue to innovate, develop and maintain new and safe products.
We have been using a judicious mix of campaigns -- on-air, on-ground and virtual -- to reach out to our consumers. Our consumer engagement initiatives are driven by our strong confidence and commitment towards our valued customers. We had rolled out some unbeaten and high-decibel consumer connect initiatives during the year.
Vita Immune India
With schools and sports training centres reopening across the country, Dabur Vita, the leading Health Food Drink from the House of Dabur, rolled out a mega immunity awareness campaign -- Immune India -- in 19 cities, covering 5,582 students and sportspersons to build awareness about the importance of strong immunity among school-going children.
Dabur Meswak #MyGanpatiMoment campaign
Dabur Meswak, one of the best Herbal Toothpaste for Complete Oral Care Protection, embarked upon a journey to bring people together in celebration and invoking the sacred grace of Vighnaharta upon us, by creating the largest digital Ganpati mural with its campaign #MyGanpatiMoment. The brand has invited people to share pictures of their Ganpati celebrations and memories during the 10-day Ganpati period across Facebook and Instagram. The digital campaign enables these entries to be pulled into a digital collage on a microsite in real time and attempts to form the largest Co-curated virtual statue/image of Lord Ganesha from users’ experiences. On the last day of Ganpati celebrations, all these pictures came together in real-time to form the biggest virtual Image. The idea behind the campaign is to unite in the time of celebration and manifest the beauty of our traditions through the power of togetherness.
Dabur Nature Care Cleanliness Drive in Mathura
To celebrate the Janmashtami Festival in Mathura, Dabur Nature Care joined hands with Municipal Corporation of Mathura to launch a mega Cleanliness Drive in the city. A team of 60 cleaners were engaged to work in 3 shifts of 20 each during the peak 10 days of pilgrimage. The cleaners picked up waste from the streets and worked towards keeping the city roads around the temples clean.
Dabur Honey 'Bhalo Mishti' Campaign
The world’s No. 1 branded Honey Dabur Honey launched special sweets made with Dabur Honey in association with Balaram Mullick & Radharaman Mullick. a renowned sweetshop in Kolkata, to sell honey-based mishti range from their outlets at Bhawanipur, Lake Gardens, Kasba and Mishty Hub in Kolkata to celebrate Bijoya. The campaign sought to create awareness about the importance of honeybased Sweets – with 18% less calories, its immunity boosting properties and the presence of Antioxidants and Minerals – as a healthier alternative to sugar, which are generally used in sweets.
Hajmola Indian Flavour League at Nauchandi Fair
Dabur Hajmola rolled out the Indian Flavour League campaign for cricket fans and visitors at Nauchandi Mela, the biggest annual fair of Meerut in Uttar Pradesh. Nauchandi Mela is the biggest fair held every year in Meerut. Hajmola set up a unique cricketthemed Hajmola stall at Nauchandi Mela as part of the Hajmola IFL Activity to engage and entertain the visitors while also sampling the different flavours of Hajmola. Visitors not only got a chance to taste different flavours of Hajmola but will also enjoy a game of cricket at the stall.
Dabur Odomos Dengue Mukht Bharat Campaign
Moving forward on its mission to help the city fight mosquito-borne diseases more effectively, India’s most preferred personal application mosquito repellant brand Odomos announced the launch of #DengueMukhtBharat campaign. This initiative was rolled out in 70 cities across Uttar Pradesh, Punjab, Rajasthan, Maharashtra and Delhi-NCR, directly reaching out to around 20 Lakh people to educate them about the harmful effects of Dengue and Malaria and how to protect themselves from mosquito-borne diseases. Free samples of Odomos mosquito repellant creams were also distributed among the underprivileged sections of the society, and awareness sessions were conducted in schools and public areas like bus terminals, Railway stations on effective prevention from Dengue.
Dabur Hajmola Achhai Ka Chatkara campaign
Dabur Hajmola, the tasty, fun-filled digestive from the house of Dabur, celebrated the festival of Makar Sankranti in a very special way with more than 500 underprivileged kids at Narol Ground in Narolgam, Ahmedabad. The occasion also saw Hajmola creating the India & Asia Book of Record for Maximum number of kids flying kites simultaneously at one location. The campaign sought to inspire the world to contribute in small little ways to the society and build a happy environment around the needy.
As millennials become one of the largest and most powerful generations in our history, brands are getting ready to address the needs and concerns of this audience. We created special communications and videos to connect with and speak to this consumer group in the language they speak, in the media they consume and with the content they prefer. A bulk of this specially created content was shared on digital platforms. We have seen our digital spends growing fast to become 31% of the Company’s total ad spends. Following are some of the highly popular Digital Media campaigns undertaken by our brands in the past one year.
Dabur Red Paste Eir Bir Phatte video
Video Views: 6,96,73,825
Dabur Red Paste unveiled a special musical Video ‘Desh ka Lal x Eir Bir Phatte’ to celebrate the 80th birth anniversary of legendary actor and Bollywood icon Amitabh Bachchan. The new campaign is a musical yet informative way of highlighting how Dabur Red Paste combines the best of Ayurveda and modernday Science for complete oral care.
The Special Musical Video was released to highlight the superiority of Dabur Red Paste in maintaining problem-free healthy Oral Care, enabling everyone to enjoy the wide variety of Indian delicacies.
Dabur Herb’l Activated Charcoal Toothpaste Black for White campaign
Video Views: 1,10,67,107
Dabur Herb’l Activated Charcoal Toothpaste has marked its debut with a unique campaign that promoted the surprising secret to radiant white teeth – a black toothpaste. The campaign underscored the role of activated charcoal in oral health. It showcased how the revolutionary Herb’l Charcoal toothpaste can be the solution to combat plaque, stains, and bad breath.
Desh Ke Laal: Dabur Red Paste Independence Day Campaign
Video Views: 63,49,549
As we complete 75 years of India’s Independence, Dabur Red Paste celebrated the people who make the sheer fabric of this country. Their tribulations, their pride, their euphoria and their smiles. Smiles which make the country what it is today. As the ‘Desh ke Laal’ pledge to fight all vices with a smile on our faces, Dabur Red Paste salutes the citizens of this great nation who take it upon themselves to build this country called India.
Dabur Hajmola Karwachauth Video
Video Views: 18,40,391
Dabur Hajmola crafted a fun-filled video on the occasion of Karwachauth to bring out the mischief and fun element that marks this tasty digestive brand. The fun-filled video captures the occasion of Karwachauth stating that when life puts you in a spot, pop a Hajmola and play it smart.
Dabur Honey Ganesh Chaturthi Achhai Ki Mithaas campaign
Video Views: 18,00,000
On the occasion of Ganesh Chaturthi, Dabur Honey urged consumers to share the sweet taste of goodness and spread happiness and smiles in others’ lives with its #AcchaiKiMithaas campaign. The campaign shows a union of two age groups – elderly and children, who were the most vulnerable during the pandemic. The film showcases the story of ‘Meethi Aai’ who carries the pain of losing her son to the pandemic and is now living in an old age home. While she is preparing the prasad for welcoming Bappa, the festivities are not the same for her anymore. The film builds on to show how a small gesture of goodness brought back joy in her life.
Dabur Hajmola Brings Out Untold Stories Of Humanity With #AchhaiKaChatkara
Video Views: 11,31,586
Dabur Hajmola, the tasty, fun-filled digestive brand from the House of Dabur, launched the ‘Hajmola Achhai Ka Chatkara’ campaign to honour the unsung heroes and sheroes of our society. The film highlights three personalities who are continuously moving ahead in their mission to bring irreversible change in society. In the film Shilpa Sonal is seen educating underprivileged children, Anchal Bhalla is seen providing food to people in need, and Omkar Nath Sharma collects medicines from people who no longer require them and distributes them to people in need.
Appreciating their efforts, Dabur Hajmola brought their stories together in an interesting film to inspire others. The film creates awareness in the subconscious mind of the people with positive and actionable thoughts, carrying a reminder to be good and kind to everyone.
Dabur Honey Experience the Honey Purity Trail with Sonu Sood
Video Views: 1,20,00,000
Dabur Honey invited renowned Bollywood actor and philanthropist Sonu Sood to experience the process of sourcing, collection, testing and packaging of India’s purest and World’s No. 1 branded Honey. It all started in August, when fitness and health-conscious Sonu Sood tweeted about planning to replace sugar with honey in his daily diet and wanted to be sure about choosing the best quality honey available in market. Being the market leader and committed to health and well-being of consumers, Dabur Honey decided to take Sonu Sood on a Honey purity Trail to showcase the 100% purity and quality commitment of Dabur Honey. He experienced the unique journey of Dabur Honey from sourcing, filtration, testing and packaging from exclusive bee farms to our USFDA approved honey plant which only Dabur has set up with decades of domain expertise. A special video was created during this visit and aired on social media.
Celebrate the Real bonds of siblings on Raksha Bandhan
Video Views: 42,96,384
The brother sister bond is all about fighting for each other and with each other! And such bonds are a testimonial of love, warmth and raksha. On the occasion of Raksha Bandhan, Real juice celebrated the moments that show that protection is a two-way street. We stand equal and real.
Real Greetings Diwali Campaign
Video Views: 36,09,312
Real juice rolled out a special video on the occasion of Diwali talking about how choosing gifts for your friends and family is Real easy with Real Greetings. It encouraged consumers to go ahead and share the real taste of love, care and fruit nutrition with Real greetings. with your loved ones.
Dabur Amla #EkNayaRivaaz: Karwa Chauth Special
Video Views: 21,35,877
There are no rules when it comes to celebrating love. On the occasion of Karwa Chauth, Dabur Amla urged consumers to celebrate love their way, be it by fasting, going on movie dates, dressing up or getting a relaxing Dabur Amla champi from your partner. Do whatever that makes your partner smile wider.
Dabur Chyawanprash Parampara Sehat Ki
Video Views: 17,66,273
Dabur Chyawanprash rolled out the Parampara Sehat Ki campaign on the occasion of Chhath Puja. The video shares the emotional moments when a mother misses her son during Chhath Puja as he is unable to attend the festival due to illness, thus highlighting the role of Dabur Chyawanprash in staying fit and healthy and building a stronger immune system to fight illnesses, common bacteria and viruses due to changing season. To keep her son protected from diseases, the mother gives him Dabur Chyawanprash so that even if he is away from her, he will be healthy and will not fall ill.
Dabur Red Paste Durga Puja campaign: Awaken the Durga within
Video Views: 18,20,010
A social message by Dabur Red Paste to awaken your Durga within to slay the evils inside oneself. Just like Dabur Red Paste which is clinically proven to fight the 7 dental problems.
#TheMeswakSong: Ode to the Toothbrush Tree in Meswak Nagar
Video Views: 16,15,454
Dabur’s way to celebrate and pay tribute to the majestic Meswak tree. A seed planted long ago in the lap of nature, becomes a boon for the future. Witness the euphoric journey of the Meswak tree through this song, a heart-warming music video set to the tunes of new age composer M.S Krsna and accomplished folk singer Chinna Ponnu.
The Meswak tree has been known for generations in the rural parts of Tamil Nadu where people use it for its umpteen medicinal benefits. Dabur is proud to bring these traditions alive in the form of Dabur Meswak toothpaste for the benefit of one and all.
Dabur Red Paste The Secret Promise
Video Views: 13,04,257
It’s true that siblings are the best frenemies forever! On Raksha Bandhan, Dabur Red Paste celebrated this special bond with a special video that presented the fun-filled banter between a brother and sister.
Dabur Red Paste The Spitting Wall
Video Views: 9,45,989
On World No Tobacco Day, Dabur Red Paste created 'The Spitting Wall', a social experiment under which Dabur created a special wall which spits back when people who chew tobacco spit on walls and deface them. The video asked people not to chew and spit tobacco and use Dabur Red Paste for better oral hygiene.
Dabur Amla Raksha Bandhan campaign
Video Views: 9,23,286
Everything about Raksha Bandhan is special. From the mischievous bond you have with your siblings, to supporting and being there for each other no matter what. It’s the most cherish-able bond that Dabur Amla Hair Oil celebrated with this special video.
Dabur Vatika Women of Substance
Video Views: 7,03,503
We have great pride and respect for our farmers! But did you know that 75% of full-time workers on these Indian farms are actually women? These women, who work day & night just to ensure that our stomachs don’t end up hungry at night. On the festive and joyous occasion of Makar Sankranti, Dabur Vatika celebrated the grit, the determination, the passion and the strength of these women farmers.
Dabur India Limited has a grievance redressal mechanism in place for all of its stakeholders. The processes are set internally and communicated to all our stakeholders.
For Consumers
All Dabur products carry a toll-free number (1800-103- 1644) and a dedicated email address (daburcares@ dabur.com) to assist consumers in case of any grievance or query. The calls are attended by our trained product experts at the Call Center, who seek to address their queries real-time. Some technical queries are also forwarded to our experts, who connect with these consumers and provide them detailed responses. We also have specialised Ayurvedic practitioners available for online and telephonic consultations. The consumers can consult these practioners and discuss their specific health concerns, seek remedies and medicines for the same.
Any product-related complaint is registered and a unique complaint number generated, which is also shared with the consumer for future reference. This is followed by a detailed conversation with the consumer within the same working day to address his concern and assure timely closure of complaint.
These conversations help resolve the complaints that are not genuine or have occurred due to mishandling of the product by the consumer. The consumer is also educated about proper handling and storage of products. The balance complaints are forwarded to local area representatives for speedy closure and a replacement is provided to the consumer. We have also engaged a courier agency to ensure speedy replacement of consumer complaint packs.
In fiscal 2022-23, 2,665 complaints were registered in our consumer grievance redressal system, which marks an over 56% drop. Of these, 2,573 complaints have been resolved in the reporting year and the balance are in the process of being resolved amicably at the close of the year.
For Community
We have our development executive stationed at 5 of our plant locations, in addition to local volunteers who live and work with the community on a daily basis. Besides, the individual unit heads and unit HR heads in other locations work closely with the communities. They interact with the community members on a daily basis to address their queries and concerns, if any. In 2022-23, we haven’t received any complaints from the communities we operate in.
For Investors
We have established a dedicated email id investors@ dabur.com, in addition to corpcomm@dabur.com, where investors can share their grievances or queries.
For Value Chain Partners
Our Value Chain Partners and Business Associates can reach us on corpcomm@dabur.com where they can share their grievances or queries. We also have a comprehensive Whistle Blower policy ‘Direct Touch’, which allows and encourages our Value Chain partners to bring to the management’s notice concerns about suspected unethical behaviour, malpractice, wrongful conduct, fraud and violation of the company’s policies.
For Employees
Our employees can reach us on corpcomm@dabur. com where they can share their grievances or queries. Our employees can also write to their respective HR managers. We also have a comprehensive Whistle Blower policy ‘Direct Touch’, which allows and encourages employees to bring to the management's notice concerns about suspected unethical behaviour, malpractice, wrongful conduct, fraud and violation of the company’s policies.
We are a member of various industry and trade associations such as Confederation of Indian Industry (CII), Federation of Indian Chambers of Commerce and Industry (FICCI), PHD Chamber of Commerce & Industry, Indian Beverage Association (IBA), Action Alliance of Recycling Beverage Cartons (AARC), PET Packaging Association for Clean Environment (PACE), India Honey Alliance (IHA), Ayurvedic Drug Manufacturers Association (ADMA), Indian Beauty and Hygiene Association (IBHA), Association of Manufacturers of Ayurvedic Medicines (AMAM) and All India Food Processors Association (AIFPA).
We are also a member of various task forces and forums within these trade bodies. We actively contribute to these forums on policy matters and issues that impact the interest of our stakeholders. Furthermore, we have partnered with these associations in policy development processes but have not been lobbying on any specific issue. In the past, we have participated in forums pertaining to:
- Corporate Governance
- Consumer Interest
- Tackling Counterfeiting
- Plastic Waste Management
In fiscal 2022-23, there were no financial and in-kind political contributions made by us.
We actively engage with the media to endorse our products in a sustainable way with a plan to drive healthy consumerism. The Fourth Estate is one of our key sources to deliver information to our stakeholders. Additionally, we engage through other mediums such as news articles, TV and print advertisements, banners and hoardings, social media, YouTube influencers and digital campaigns to connect to a wide range of consumers. We believe in sharing accurate information through various mediums, making us one of the most trusted and transparent brands in India.
Dabur supports the principles of inclusive growth and equitable development. We take pride in being a business with a heart and soul. For us, business success and community development are inseparable.
Dabur strives for a positive impact in the communities where we operate. We have been engaged in community development activities since 1994, long before the regulations came into force. We define CSR as conducting business in ways that provide social, environmental and economic benefits for the communities and geographies where we operate. Our commitment towards community development can be traced back to our founder Dr. S. K. Burman, who said: "What is that life worth which cannot bring comfort to others".
Our CSR Vision
Through sustainable measures, actively contribute to the Social, Economic and Environmental Development of the community in which we operate, ensuring participation from the community and thereby create value for the nation.
Our CSR Mission
- Ensuring socio-economic development of the community through different participatory and need-based initiatives in the best interest of the poor and deprived sections of the society so as to help them to become SELF-RELIANT and build a better tomorrow for themselves.
- Ensuring environmental sustainability through ecological conservation and regeneration, protection & regrowth of endangered plant species, and promoting biodiversity.
Governance Structure
We have an established CSR Committee comprising of four Directors and its composition more than adequately meets the requirements of the Companies Act, 2013. We have in place a well-structured CSR Policy formulated by the Committee and approved by the Board of Directors. This CSR Policy is also a declaration of our intent to contribute to creating a better and self-reliant society.
In this policy, the four key areas where we pay special attention while preparing development programmes and interventions are:
- Eradicating Hunger, Poverty and Malnutrition
- Promoting Health Care, including Preventive Health Care
- Ensuring Environmental Sustainability
- Promotion of Education
The other areas identified for rolling out development programmes are:
- Skill Development & Women Empowerment
- Promotion of Sports
- Rural Development
The Board Committee reviews all the activities undertaken by the Company and may consider other areas or activities for inclusion in this policy. The CSR department provides regular progress report and updates to the CSR Committee of the Board. The committee is also given a detailed report of the activities undertaken each quarter, along with targets and reasons for variance, if any.
Need-Based Interventions
Our CSR implementation process has been developed keeping in mind the specific needs of the communities that we operate in. We finalise our community initiatives after a thorough understanding of the specific needs of each community through detailed stakeholder engagement. Subsequently, the initiatives are implemented through our CSR foundations as well as through partnered NGOs.
Our initiatives under community development are executed as per the standard guidelines of our CSR policy. At most units, we have CSR professionals to implement the development activities at the ground level. A need assessment study is conducted in collaboration with the communities through baseline survey and focused group discussions. The communities are involved at each step of the assessment, project formulation, implementation and the final evaluation process to ensure the effectiveness of our initiatives. Most of our development programmes are participatory projects with the community members being partners and even contributing financially towards their effective roll-out. Our NGO partners also assess the need of the communities and share a detailed proposal for individual projects.
In fiscal 2022-23, the total CSR expenditure amounted to 33.40 Crore. Details of the number of beneficiaries across the areas of development are given below.
| CSR Focus Area | Number of Beneficiaries |
| Eradicating Hunger, Poverty & Malnutrition | 10,26,603 |
| Promoting Health Care, including Preventive Health Care | 15,84,116 |
| Ensuring Environment Sustainability | 1,33,480 |
| Promotion of Education | 7,648 |
| Skill Development and Women Empowerment | 16,833 |
| Promotion of Sports | 70 |
| Total | 27,68,750 |
Eradicating Hunger Poverty & Malnutrition
We focus on poverty and hunger reduction by promoting better nutritional practices at all levels and rolling out initiatives that enhance direct and immediate access to food to the neediest. We have put together a series of interventions aimed at improving the Health, Nutrition and Safety Standards in rural India, with a particular focus on the girl child.
SDGs Impacted
CSR Interventions
Swasthya Aur Suraksha
An integrated project aimed at promoting Health, Nutrition and Well-Being amongst the underprivileged sections of the society, Swasthya Aur Suraksha (SAS) has been developed with a clear focus on the girl child. As part of SAS, Dabur -- along wth its CSR arm Jivanti Welfare and Charitable Trust -- runs a series of awareness and a capacity building programmes in rural schools and villages. The programmes have been specially crafted to give the girl child the right chances to nurture her talent and skills, and helping them excel in different areas of life.
The project rests on four key pillars:
- Safe and Nutritious Food campaigns are organised across schools to build awareness amongst the kids about the need for a balanced diet.
- Kitchen Garden concept is promoted to help the children and their families get easy access to nutritional food products and green vegetables. Seeds of fruit plants and vegetables are distributed amongst the school kids and they are also trained on sustainably cultivating these plants in their kitchen garden. This also helps supplement their household income as the families sell their excess produce in the market.
- Health & Well-Being of the kids and their families are ensured through a series of special health camps, hand wash awareness sessions, oral hygiene camps and awareness camps on menstrual hygiene that are organised across schools and villages. A special Measles awareness programme was also organised within the community during the year, in addition to special sessions on the occasion of Nutrition Week and Breastfeeding Week in community clusters in Baddi (Himachal Pradesh), Rudrapur (Uttarakhand) and Tezpur (Assam).
- Self-Defence Training sessions are also organised in villages, to promote life skill for selfprotection and self-development among the girls.
Project Poshan
One of our flagship Health Education and Nutrition Planning programmes, Project Poshan is aimed at addressing early ailments and malnutrition amongst vulnerable children in the urban slums of Noida, Uttar Pradesh, thereby saving human lives and nurturing the future potential of the country. We seek to provide not just nutrition awareness to kids from vulnerable sections through a series of nutrition planning programmess, but also ensure they have easy access to nutritious food, helping them live a better, healthy life.
Special focus is given to the girls from the disadvantaged section by organising menstrual hygiene awareness camps and free distribution of sanitary pads among the adolescent girls.
Nutrition Support to Madari Community
In the past, members of the Madari community used to earn a living by performing street acts with animals. However, they had become jobless following the ban of exhibition of animals. As a result, most members of this community had moved on to take up odd jobs, daily wage work and even work as household help to make ends meet.
Dabur, along with our NGO partner Dev Excel Foundation, has been working with a group of Madaris staying in the outskirts of Varanasi and other cities of Uttar Pradesh, helping improve their quality of life and ensuring that they have access to quality and nutritious food products.
We have been organising awareness camps on nutrition to support this marginalised section, besides supporting the students at the non-formal education centre being run within the community. Special workshops were also organised to educate the kids, particularly the girl child within the community, on the topic of ‘Good Touch; Bad Touch’. Aimed at ensuring the safety of these kids, these interactive workshops utilised multimedia and posters to inform them about potentially dangerous situations and empower young children to report any abuse, apprehension or fear that they may have to selected adults.
Promoting Healthcare, including Preventive Healthcare
Our health focused initiatives are coherent with our motto of being ‘Dedicated to the Health & Well-Being of every Household’. Our initiatives have been drawn out with a clear focus on women and children.
SDGs Impacted
CSR Interventions:
'700 Se 7 Kadam' Sanitation Drive
Our flagship sanitation programme "700 Se 7 Kadam" is aimed at protecting the dignity of women in rural India by providing them access to clean sanitation facilities within their households. This programme covers three states of Uttar Pradesh, Uttarakhand and Himachal Pradesh. As an extension of this programme, we have also constructed toilet blocks in rural schools to help students, particularly girl students. Toilets blocks have been constructed in schools across our operational areas.
Under this project, Dabur helped construct 8 household toilets in 2 villages of Uddham Singh Nagar district of Uttarakhand during the year 2022-23. Till date, we have helped construct 3,890 household toilets in these states, helping improve the health and sanitation standards in households and significantly reducing the cases of diseases and malnutrition due to open defecation.
This programme also focusses on maintenance of existing household toilets and conducting awareness and training programmes on Health and Hygiene, besides distribution of hygiene kits in households. We also organised awareness programmes in villages to ensure continued usage and proper maintenance of household toilets. We undertook construction and repair work in 26 household toilets across 2 villages in Ghaziabad district of Uttar Pradesh during the year. Besides, 1,200 Sanitation Kits were distributed in 3 villages of Uttar Pradesh.
Health Camps
In line with its motto of being dedicated to the ‘Health and Well-Being of every Household’, Dabur organises multi-disciplinary health camps across the country, offering the poor and needy access to good quality health care and subsidised medicines.
During the year, Dabur organised over 1,450 General Health Camps in addition to 2,634 Disease Specific Health Camps where Ayurvedic doctors offered free consultation to nearly 4,00,000 individuals. Lady doctors are also present at these camps to reach out to a large number of women in the selected intervention areas. A total of 450 Special Swarna Parashan Health Camps were organised across multiple cities on the occasion of Sharad Purnima. In this unique all-night Health Camps, which ran from 9 pm to 5 am, the medicines are kept exposed to moon rays all through the night and consumed in the early morning with Vedic chanting.
We celebrated Azadi ka Amrit Mahotsav (75 years of India’s Independence) by organising 750 mega Health Camps with the theme ‘Azad Bharat: Arogya Bharat’ and provided free Ayurvedic Health Consultation to people. Services offered include free health consultations, diabetes screening and free female consultation. Health Camps were also organized exclusively for CRPF Jawans, where free COVID testing was conducted for over 1,000 individuals. Special disease specific heath camps we organised for Diabetes Screening, bone mineral density (BMD) Tests, etc.
Dabur also runs a Wellness Centre in the walled city area of Delhi offering health check-ups and subsidised medicines to public. The Ayurvedic practitioners at this centre also offered online consultations and teleconsultations to patients free of cost.
Supporting Head Injury Patients
Dabur India Limited has joined hands with Indian Head Injury Foundation (IHIF) to build a comprehensive system for the prevention, diagnosis and treatment of traumatic brain injury, and to provide neurorehabilitation to the victims of such incidents. Dabur is supporting in effective provision of prehospital care through first-aid training, besides neurorehabilitation through its rehab centres in Jodhpur.
This centre seeks to provide comprehensive trauma care services to severely injured patients, starting from evacuation by an ambulance to the trauma centre emergency room and provide rehab thereafter. The rehabilitation centre focuses on two key areas: preventive care & curative medicine and post-accident rehabilitation.
Curative programs include patient support groups, the hospital’s integrated rehabilitation approach, and a community health assistance program. The final aspects are long term rehabilitation and training of Home Care givers in Home Rehab. Rehab is also provided to autistic and Cerebral Palsy children.
Ensuring Environment Sustainability
Protecting the environment, taking actions to tackle climate change thus ensuring environmental sustainability, is one of our key focus areas. Some of our efforts include programmes to protect endangered species of herbs & plants, enhancing livelihood, tree plantation drives, promotion of solar energy, water conservation and management, and generating awareness on plastic waste management within the communities.
SDGs Impacted
CSR Interventions:
Herbal Kingdom
Our biodiversity initiatives involve working with farmers, tribal and forest-based communities across India in preserving ecosystems, halting the accelerated loss of biodiversity and promoting sustainable cultivation of rare medicinal herbs. We engage marginal farmers, providing them visible economic opportunities while helping conserve natural resources in the wideranging ecosystems. This initiative has helped create an alternate source of income for the community.
We work with local NGOs across the country, jointly undertaking special training programmes for the community members and encouraging them to join this sustainable and environment-friendly herb cultivation exercise. We have also joined hands with universities and leading research institutions to undertake detailed studies on these medicinal herbs. A detailed Impact Assessment of this initiative was conducted by a thirdparty agency in 2022-23, which can be accessed on: https://www.dabur.com/sites/default/files/2023-04/Herbal%20Kingdom.pdf
Desert Bloom
Recognising the growing importance of community level programmes for Water Conservation and Management, Dabur has been running a water conservation programmes in Rajasthan’s Tonk district and Himachal Pradesh’s Baddi district. The programme has been developed with active community participation to improve the sustainable livelihood of the poorest and excluded communities in the area by strengthening their access to water and technology as well as management capacities.
This project uses cost-effective, eco-friendly community-based technologies like water harvesting, water conservation, recharging of tube wells and plantation to give rural communities in these states get access to water all through the year for their personal consumption and irrigation needs. In 2022-23, we extended our community-focussed Water Conservation and Management programme to Pithampur in Madhya Pradesh with the renovation of a 655 Lakh Litre village pond, and adoption of another 14 Lakh litre capacity pond in Baddi, Himachal Pradesh.
The Way of Water: The residents of Pipliya Village in Pithampur, Madhya Pradesh, faced a peculiar situation every Holi. While the festival of colours brought a smile on the faces of most people across India, for the residents of Pipliya, it signalled the beginning of their water woes. Around this time every year, their wells would dry up and families faced difficulty in finding potable water, leave alone water for their irrigation needs and for their cattle. This shortage, at times, even forced them to delay sowing their summer crop.
Understanding their need, Dabur’s CSR arm Jivanti Welfare and Charitable Trust implemented a water conservation project in the village. Under this project, 5 water recharge shafts were constructed to collect rainwater and percolate it in the ground to increase the water table and improve the quality of water. A 655-Lakh litre village pond was developed to collect the rainwater. Within a year, their water woes have largely been resolved.
"Pehle April me peene ke pani ke liye ghar se dur jana padta tha kyuki borewell sukh jata tha. Ab paani aa rha hai jisse pareshani nahi ho rahi hai. (Earlier the borewell used to dry up in April and residents had to walk several kilometres to fetch drinking water. Today, we have access to water all through the year),” said Ashok Bariya, a resident of Pipliya, adding: "I am confident it will be bumper crop season for us, this year. Thank you, Dabur for your support."
Harnessing The Sun
As part of our sustainable community development agenda, Dabur has been working towards promoting renewable energy as the technology of choice to drive away darkness from scores of villages. Under its Promotion of Social Energy project, Dabur has installed Solar Street Lights and other solar-powered solutions across villages in Uttar Pradesh, Uttarakhand, Rajasthan, Assam and Madhya Pradesh, in addition to providing Solar Household Lamps in Uttar Pradesh.
This project also helps spreads awareness about solar technology, besides involving the next generation in taking decisive and concrete steps towards creating a greener future. This initiative has not only brought light into the lives of scores of villagers, but also helped reduce crime rates in these villages.
- Number of States: 4
- Number of Districts: 5
- Number of Solar Street Lights/Equipment installed: 145
- Number of beneficiaries in 2022-23: 1,212
Managing Plastic Waste
Dabur has emerged as a Plastic Waste Positive enterprise during 2022-23, having collected, processed/recycled 35,000 Mt of post-consumer plastic waste from across the country. To support this plastic waste management initiative, Dabur has been running a series of community-led interventions aimed at creating awareness about plastic waste management within the community and educational institutions. We have also rolled out programmes to support the health and well-being of waste collector communities by offering them free healthcare and nutrition support.
‘My 10 Kg Plastic’ in one such mega initiative rolled out by Dabur, in association with Indian Pollution Control Association (IPCA) and the Municipal Corporation of Delhi, to spread awareness in the community about waste segregation at source. Under this project, we invite individual households to collect and send 10 Kg of plastic waste generated in their homes to become Plastic Waste Neutral Citizens. As per CPCB, the per capita waste generation in India today stands at 10 kg.
and through this programme, we are urging citizens to collect 10 kg waste and send it for recycling through our collection agents and become Plastic Waste Neutral Citizens. The Plastic Waste neutral Citizens of India are also felicitated for their efforts.
The project is currently operational in Delhi-NCR with more than 150 housing societies are associated with this initiative. We intend to progressively roll it out in other states and cities too. Under this project, we collect over 1,000 kg plastic waste every week from households across Delhi-NCR. We also run ‘Save The Environment’ campaign in Himachal Pradesh and Madhya Pradesh to promote use of cotton carry bags. We also run capacity building programmes for waste workers with IPCA, Sarthak Welfare Society, Institute of Development Management and Nepra Foundation.
A detailed Impact Assessment of this initiative was conducted by a third-party agency in 2022-23, which can be accessed through this link.
Promotion of Education
Our Education-led interventions form a key pillar of our development agenda. Our programmes and initiatives are designed to provide children from weaker sections access to education with a focus on learning outcomes. Some of our efforts include promoting education through non-formal and remedial classes, School Support Programme, Adult Literacy Centres and Computer Literacy Centre.
SDGs Impacted
CSR Interventions:
Adarsh Pathshala
Dabur has been working towards improving the learning environment for kids in rural India by revamping the government schools to make them Model Schools with the best infrastructure that supports enhanced learning. Under our School Support Programme, christened ‘Adarsh Pathshala; Ek Nai Pahal’, our objective is to transform the old, dilapidated schools into model schools equipped with modern infrastructure.
Under this project, we have revamped the school building, provided water proofing on the building roof, constructed separate toilet blocks for boys and girls Desk, created hand wash basins and dish wash basins in schools, besides potable water facility for students. We also donated desk-benches for students, besides almirahs and dustbins; and undertook BaLA (Building as Learning Aid) paintings in schools.
These efforts have resulted in curbing the dropout rates among girl students in several schools. Also, fresh enrolment rates in the schools revamped by Dabur have seen a 10-30% jump. With the transformation, the students are encouraged and enthused about attending schools regularly. Besides, students have access to basic facilities like desks & benches, water and toilets facilities. The parents’ attitude towards Government Schools have also changed positively following the revamp.
Access to desks & benches made the students more comfortable while attending classes and resulted in other hidden impacts like good handwriting, maintaining cleanliness, sitting with peers/mates, etc.
Computer Education
At Dabur, we understand that education drives social mobility, helping more people play a part in society and enter into the job market so they can build better lives for themselves and their families. Dabur has been working to help rural youth build skills that foster employability and inclusive economic growth.
We have been operating Computer Literacy Centres in rural India, along with NIIT Foundation. Together, we have been offering students from the underprivileged sections of the society a wide range of interactive courses and education programmes and working towards breaking the digital divide. With this initiative, we have been striving towards an inclusive and equitable digital India.
The pedagogy and curriculum adopted is innovative with a correct balance between theory and practice, making it interesting for all.
Skill Development & Women Empowerment
Skill Development is a powerful agent of social transformation. Providing vocational training to women and girls in rural India not only helps bridge the gap between skilled and unskilled labour but also helps the rural youth with better employment and self-employment opportunities.
SDGs Impacted
CSR Interventions:
Skill Development Centre
Dabur's vocational training programmes, devised after detailed discussions with the community members and keeping in mind their specific needs and sensitivities, focus on developing soft skills that can help girls in these villages set up small businesses and become local entrepreneurs.
We run Skill Development Centres in rural pockets of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Rajasthan, Assam and Madhya Pradesh to create a pool of self-reliant young girls. These skills help them find employment in the fast-emerging services sectors or even emerge as social entrepreneurs in their respective villages. Under this programme, we offer training on a variety of income-generating vocational skills like:
- Cutting-Tailoring
- Beauty Care
- Handicraft making
Livelihood Support
Livelihood promotion, we feel, helps promote economic growth, particularly among the weaker sections of the society. It not only ensures that the community gets a steady income, but helps improve their quality of life and drives consumption of many goods and services, which, in turn, promotes economic growth.
At Dabur, we have rolled out such livelihood promotion projects in villages of Uttar Pradesh and Assam, training and helping the villagers set up micro-enterprises and helping them seek government support in the same. In Uttar Pradesh, for instance, we run awareness programmes on Organic Farming and Vermi Composting among farmers, helping provide training on Vermi Compost through Krishi Vigyan Kendra (KVK), Hapur. In Assam, on the other hand, we engage Self-Help Group (SHG) members in duckery, piggery and goat rearing initiatives, besides providing them scientific training for carrying out these activities.
In addition, we also provide entrepreneurship development and financial education to disadvantaged rural women, helping them develop the skills they need to build a business and manage money. Dabur has helped women form Self-Help Group (SHGs) and Joint Liability Groups (JLGs), and raise funds for running small businesses. The success of this initiative can be gauged by the fact that there has hardly been any default in repayment of bank loans. This initiative has gone a long way in raising the self-esteem of women in the hinterland.
Promotion of Sports
This initiative is to bring together young talent and professional experts on a single platform and to nurture local talent. Our initiative aims to bring about social change through individual development.
SDGs Impacted
CSR Interventions:
Football & Boxing Training Centres
Sport, we feel, is an important component of socio-economic development of a country. Active participation in sports is known to have a multiplier effect, from improving community health and productivity to imbibing discipline in character and enhancing social cohesion. This also has the spillover effect of kids choosing sports as a career and winning competitions at various levels.
At Dabur, we feel that mere inclusion of sports in school curriculum is not enough for improving the condition of games and sports in the country. There is a need to evangelize sports to the society so that people appreciate its values in improving the quality of life and change their outlook towards sports other than cricket.
Under a special initiative rolled out for the youth (both boys and girls) in Assam, we have been working towards identifying sporting talent in the field of football from the grassroot and giving them an opportunity to enter the mainstream world of sports. Our Football Training Camp in Tezpur offers boys and girls training in football, a sport of choice in the region. A national level trainer has been hired to conduct the programme.
This year, we expanded the scope of this programme by setting up a Boxing Training Centre in the region. Three players from Jivanti Sports Coaching Centre represented the Sonitpur District Football Team at the Under-13 Inter District Football Championship (Sujit Narzary Trophy 2022-23). Besides, 5 players from Jivanti Boxing Training Centre were selected to represent Sonitpur district at the National trial held in Guwahahti, Assam. Of these, two players were selected to represent Assam in the national event.
Since 1994, Dabur has been working to enable an independent and dignified life for members from the underprivileged sections of the society. Over the years, we have positively impacted the lives of thousands of individuals, while enhancing the quality of life in the local community and society at large. These individuals have gone on to set up successful social enterprises within their villages, become earning members of their families, taken up government jobs and become the guiding light for many in their neighbourhood. We call them the ‘Humans of Dabur’.
Ramesh Chandra Goyal, The Cycling Environmentalist
Mr. Ramesh Chandra Goyal, a retired Government official, has always been an environmentalist at heart. He was amongst the first few to join our community-led plastic waste management programme, which sought to engage the community in the process of collecting plastic waste from households and sending it to recycling units, thereby preventing it from reaching our rivers, oceans and landfills.
For years, this 69-year-old resident of Gandhi Nagar in Delhi had dedicated one hour every morning towards collecting plastic waste from the streets of Delhi and temporarily storing the collected waste at his place before personally depositing it at the Material Recovery Facility being run by Indian Pollution Control Association (IPCA) under our My 10 Kg Plastic programme.
Mr. Goyal had been cycling around his locality, collecting multi-layered plastic (MLP) waste, a low-grade plastic waste that is usually overlooked by waste collectors, and other plastic waste from the streets for years. However, he was concerned about the right disposal of the collected plastic waste and was looking for a reliable and sustainable solution. That’s when he learnt about ‘My 10 kg Plastic’ campaign and started channelising his segregated plastic waste to this project, ferrying it to our recovery facility on his bicycle. Till date, Mr Goyal has personally collected more than 1,500 Kg of plastic waste from the streets of Delhi. He has also been motivating and urging his friends and family to join this initiative.
“I devote about 1 hour in the morning in cleaning of the road. During this time, I collect both recyclable and non-recyclable waste items. I used to keep these items outside my house, which was then picked up by the waste pickers. But problem was that nobody bothered about MLP waste. When I got to know about My 10 kg Plastic campaign, I finally felt that I have finally found an avenue for MLP waste too. Before joining it, I made sure that the plastic waste collected under the campaign is getting recycled and processed properly,” Mr.Goyal said.
Rajo, Gurumajra’s Designer Didi
Rajo is a mother, a social entrepreneur and a source of inspiration for the residents of Gurumajra Village in Baddi, Himachal Pradesh. A 10th class dropout, Rajo has seen tough times in her early life. Her husband used to operate a small tea stall at the local bus stand. However, he was unable to open the shop regularly for a variety of reasons and the financial stress forced him to down shutters on this small business.
That’s when Rajo decided to step in to support her husband and earn additional income for the household. She joined the Cutting & Tailoring Centre operated by Dabur’s CSR arm Jivanti Welfare and Charitable Trust in her village. After completing her 6-month course at the centre, she went on to establish a small tailoring centre in her home and started taking up tailoring work from her neighbourhood.
Her designs soon became popular in the neighbourhood and she was became the preferred tailor for girls and women from her village. She is now known as the Designer Didi in her neighbourhood. She has now also started getting stitching work from local tailoring shops in her village.
Today, Rajo earns around 4,000 every month from this small venture and is supporting her family financially. She is also an inspiration for all the women in her village who want to pursue their dreams.
Vinita Khati, The Dream Catcher
Vinita Khati, a 40-year-old mother of two from Lalpuri at Gadarpur Block, Udham Singh Nagar District in Uttarakhand, is today known in her locality as a successful businesswomen and owner of a popular home-based beauty salon service. But that was not always the case.
A Post-Graduate in Economics, Vinita always wanted to become a teacher. However, an early marriage put a stop to this dream. Despite her husband and in-laws being highly supportive, she could not pursue her studies further.
But her dreams of being financially independent, remained. When she got to know about the Beautician Training Centre being operated by Dabur’s CSR arm in her village, she decided to give it a shot. She soon completed her 6-month certificate course at the centre and went on to establish a beauty salon at her home. That too at the age of 36. This gave her the flexibility of managing her household chores and taking care of her in-laws while managing her small business.
Soon, the good-natured Bhabhi and her parlour became popular in her locality and it was the go to place for girls and local women for make-up, particularly bridal makeups. Today, Vinita earns around 6,000-7,000 every month and is an inspiration for all the women in her village that it’s never too late to live their dreams.
Anuj Nagar and Kaushendra Khari, The Twin Guiding Lights
Anuj Nagar and Kaushendra Khari are both residents of Chouna village in Gautam Buddh Nagar district of Uttar Pradesh. Sons to marginal farmers Rame Nagar and Sant Ram Khari respectively, they completed their schooling from a government school in their village and then pursued their graduation.
What bound these two boys was their dream of joining the police force. However, neither did they have access to quality books nor to the funds required for buying study material to prepare for their exams. This became a huge stumbling block for both the boys.
Dabur’s CSR arm SUNDESH decided to lend them a helping hand and arranged for the required books at our Gyan Jyoti Library in Chouna. Both Anuj and Kaushendra became regulars at our library, spending hours poring over the study material to prepare for their competitive exams. In their spare time, they used to prepare for the physical exams too.
Their hard work finally paid off. While Anuj was selected in U.P. Police, Kaushendra joined the U.P. Police PAC. They are thankful to Dabur and SUNDESH for helping them live their dream.
Swapna Swargiari, The Social Entrepreneur
Ms. Swapna Swargiari lives with her husband and two children in Batabari village under Ghoramari Gaon Panchayat in Assam. Her husband is a Mason and her children are students of class in 12th and 10th. Their meagre monthly household income 7,000 wasn't enough to run the family.
To pursue her interest in stitching, Swapna joined the titching-tailoring centre being run by Jivanti Welfare and Charitable Trust in her village. After successfully completiing the six-month course in Cutting and Tailoring, Swapna took a small loan from her Self Help Group and set up her own tailoring shop in the village. Her husband and the family were highly supportive, and she soon started earning a good amount from the tailoring job to financially support her husband in running the family.
Despite not being highly educated, Swapna has set a benchmark of self-reliance and entrepreneurship in her community. She is inspiring girls and women around her to become financially independent. Swapna is today reaping the harvest of her hard work and supporting her family.
Renuka Basumatary, The Upstart
18-year-old Renuka Basumatary is a high school student from Nizrajuli village under Dhekijuli Development Block of Sonitpur district in Assam. Renuka’s love for boxing started at an early age and she always admired boxers like Marry Kom, Jamuna Boro and Ankushita Boro. Jamuna Boro, who is bronze medal winner at the 2019 AIBA Women’s World Boxing Championship and Gold medalist at the 2nd India Open International Boxing Tournament in Guwahati, happens to be from Renuka’s locality.
Renuka had joined several short-term training programmes under district sports association. But due to lack proper and inadequate training, Renuka was unable to display her full potential. When she came to know about the Jivanti Sports Coaching Centre for Boxing at Rangapara under Dabur’s CSR initiative, Renuka joined the centre and underwent training under a professional trainer. Soon, she successfully entered the Youth National Boxing Championship 2023 being held in Bhopal, Madhya Pradesh, to represent Assam in the Under-81 kg category. She has also been selected for the Under-19 category to participate in the 66th National School Games, 2022- 23, in Bhopal.
Witnessing her success, many more girls are getting inspired and training hard to make a mark in professional boxing.
Babita Baruah, The Goat Rearer
Babita Baruah, a resident of Ghoramari (Ahomgaon) village in Assam, belongs to a marginalised family. She has been a member of Angnisikha SHG (Self Help Group) and was always interested in livestock rearing, but the lack of proper guidance and knowledge had prevented her from following this vocation.
She was among the few beneficiaries selected for our Promotion of Livestock initiative being run by Jivanti Welfare and Charitable Trust. After undergoing trainings, she received a pair of goat from Jivanti.
After 7 months of rearing, he earned 6,000 by selling one of the goats. She then constructed a shed, which cost her about 10,000. She contributed 3,000 towards this shed and paid the balance amount through a loan from the SHG. Gradually, she is increasing her capacity and has recently bought a doe, expanding her goat rearing activity and helping increase her household income.
"I am happy that I am able to generate income from the livelihood interventions with the guidance and support of Dabur. I am now planning to scale-up the shed by constructing more rooms," says Babita. Inspired by her success, her neighbour and other SHG members is also planning to venture into goat rearing by taking Revolving Fund from Cluster Level Federation (CLF) of Assam State Rural Livelihood Mission (ASRLM) and other government schemes.
Dabur strives for a positive impact in the lives of our consumers and the communities where we operate. At Dabur, our CSR interventions have been designed to put a smile on the faces of every individual we touch, be it with our brands or with our development projects.
We are committed to creating products and solutions that meet the ever-changing needs and aspirations of our consumers. As the custodian of Ayurveda, Dabur has been marrying the traditional knowledge of Ayurveda with cutting-edge Science to create a range of efficacious products for all generations. As we go about developing these products, we have also been relentlessly working towards preserving and protecting our valuable natural resources by managing them intelligently and sustainably. We have set ourselves the target of sustainably cultivating medicinal and aromatic plants in 15,000 acres of land by 2030, which will mark a 200% increase over 2020.
Community development is not merely a buzzword at Dabur, it is a part of the Dabur Culture; a natural extension of our vision to ensure Health and Well- Being of every household. We take pride in being a business with a heart and soul. For us, business success and community development are inseparable.
As a responsible Corporate Citizen, we strive to enhance the spread of our community development interventions year after year, touching more individuals and bringing about a meaningful change in the lives of underserved people in our society.
With this in mind, we had set ourselves the target of transforming lives of 2.5 Million people by 2023. At the end of the 2022-23 fiscal, we exceeded this target by bringing about a positive change in the lives of 2.76 Million individuals, including people living in the aspirational districts of the country.
We are now devising interventions to surpass our next milestone of 5 Million beneficiaries of development activities by 2030. We have also targeted to enhance the livelihood of more than 13,500 farmers’ families by 2030, a 100% increase over 2020.
Annual Report 2022-23