At Dabur, we identify environmentally sensitive species of medicinal plants and herbs, and develop methodologies to address their sustainability concerns.
Our teams have joined hands with local NGOs across the country and have been involved in undertaking special training programmes for farmers, villagers and tribal communities across the country to train them on sustainable and environment-friendly cultivation processes.
For protecting rare species of herbs and medicinal plants, we engage directly with the community through these NGOs. Our continuous engagement with the community has not only helped revive a host of these endangered species, but also establish a sustainable source of livelihood for these forest-based communities.
The year saw Dabur sign MoUs with four NGOs – Madurai-based Covenant Centre for Development, Asha Gramodyoga Sansthaan of U.P., Kovel Foundation of A.P., and Katni-based Manav Jeewan Vikas Samity. Together with these organisations, Dabur undertook a host of interventions across India to not just protect rare medicinal and aromatic plants, but also enhance the livelihood of local farmers. In all, 12 training camps were organised for farmers and tribal community members, benefiting 800 farmers.
In addition, we have established three field demonstration units for local communities, besides 500,000 seedlings/saplings were given free of cost to farmers across the country. Our agronomical initiatives today cover India and Nepal. In India, the coverage of our agronomical endeavours is now spread over 13 states. Across these states, the total area under cultivation stands at over 1,411.50 acres, a 41.5% increase over 2013-14. This exercise now involves 1,674 beneficiary farmers who have been linked to our programme, an increase of nearly 57% from the previous year.